COURSE UNIT TITLE

: DIGITAL BUSINESS AND E-COMMERCE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PAZ 4239 DIGITAL BUSINESS AND E-COMMERCE COMPULSORY 3 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR ZEKI ATIL BULUT

Offered to

Marketing
Marketing
Marketing
Marketing

Course Objective

The main purpose of this course is to enable the student to learn the e-commerce and basic business activities carried out in the digital environment and the different aspects of these from physical business activities and tools and to have the knowledge to carry out these applications.

Learning Outcomes of the Course Unit

1   To be able to define the concepts for E-Commerce and Digital Business
2   Being able to analyze digital business models
3   Being able to determine the transformation strategies to digital business
4   To be able to comprehend the main lines of issues regarding E-Commerce and Digital Business
5   To be able to develop valid solutions by examining examples in the context of Ethics and Security in E-Commerce

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept and Development of Information Technologies Paying system
2 Reflections of Information Technologies on Society and Information Society E-Customer Relationship Management
3 Digital Transformation-Internet and Globalization Security in Digital Business
4 Stages in E-Commerce Ethics in Digital Business
5 Administrative and Technical Steps in E-Commerce
6 E-Business models
7 E-Marketplaces
8 Mid-term Exam
9 Website Features and E-Service quality
10 E-Business Transformation Strategies and SWOT analysis
11 Consumer insights
12 Consumer insights
13 User experience design
14 User experience design
15 E-marketing strategy

Recomended or Required Reading

Textbook(s):
Şule Özmen, E-Ticaret-Ağ Ekonomisinde Yeni Ticaret Yolu, Istanbul Bilgi Üniversitesi Yayınları
Supplementary Book(s):
Editor. Muazzez Babacan, Dijital Dönüşüm Ekseninde Işletme Uygulamaları
References:
Materials: Academic domestic and foreign journals

Planned Learning Activities and Teaching Methods

Lectures
In-class discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Gsm: 0.232.3012550

Office Hours

15.30-17.00 at course day

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 10 1 10
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 74

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.111
LO.21
LO.311
LO.4111
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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