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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4223 GLOBAL MARKETING COMPULSORY 3 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR FEYZA TEKINBAŞ ÖZKAYA

Offered to

Marketing Marketing

Course Objective

It aims to give students the knowledge to help them relate to the global market and develop marketing strategies specific to the global market

Learning Outcomes of the Course Unit

1   Being able to differentiate between the national and international marketing concepts 2   Being able to recognize the international marketing environment 3   Being able to explain the concepts of export and import marketing 4   Being able to explain product and pricing decisions and mode of payment within the international market 5   Being able to explain distribution and promotional activities as well as incoterms

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 National and international marketing 2 Export and import operations 3 Marketing planning in the international market 4 Defining the international marketing environment 5 Product policies in the international market 6 Organizing brand, packing, guarantee and after sales services 7 Midterm Exam 8 Midterm Exam 9 Pricing decisions in the international market 10 Patterns of payment in the international market 11 Indirect exporting, importing and overseas production 12 Inco terms 13 Promotional decisions in the international marketing 14 Sales promotion and public relations in the international market

Recomended or Required Reading

Textbook(s): Mehmet Karafakıoğlu, Uluslararası Pazarlama Yönetimi, Beta Yayın, Istanbul, 2008. Supplementary Book(s): Ed. Necdet Timur-Alparslan Özmen, Stratejik Küresel Pazarlama, Eflatun Yayınevi, Ankara,

Planned Learning Activities and Teaching Methods

1.Lectures 2. Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

70% attention to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr Tel: 0 232 3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 10 1 10 Preparation for midterm exam 1 6 6 Preparation for final exam 1 6 6 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 60

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 LO.2 1 1 LO.3 1 1 LO.4 1 1 LO.5 1 1