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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4212 LEGAL ASPECTS OF MARKETING COMPULSORY 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR FEYZA TEKINBAŞ ÖZKAYA

Offered to

Marketing Marketing

Course Objective

The main purpose of course is to teach the legislation on consumer protection.

Learning Outcomes of the Course Unit

1   Being able to explain the concept of contract and contract types 2   Being able to specify the outline of consumer rights 3   Being able to express the legislation on consumer protection 4   Being able to express the relevant legislation to sales (distance sales, direct sales, campaign sales, door-to-door sales, etc.) 5   Being able to evaluate legislation relating to commercial advertising and bulletins

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic concepts related to consumer rights and legislation 2 Examination of consumer law 3 Examination of the legal provisions on the protection of consumers 4 Examination of the legal provisions on the protection of consumers 5 Regulations on the protection of consumers 6 Regulations on the protection of consumers 7 Regulations on the protection of consumers 8 Midterm Exam 9 Label, tariff and price list legislation Legislation on principles relating to commercial advertising and bulletins and principles of applications 10 Legislation on warranty certificates and principles of application 11 Legislation on after-sales services of industrial goods 12 Law on protection of competition 13 Law on protection of competition 14 Decree-Law on the protection of brands 15 Law on the Regulation of Electronic Commerce

Recomended or Required Reading

Main Reference: Relevant laws and regulations on mevzuat.gov.tr Other Materials: Websites about consumers problems and complaints

Planned Learning Activities and Teaching Methods

1) Lecture 2) Case study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by mid-term and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees

Contact Details for the Lecturer(s)

E-mail: feyza.tekinbas@deu.edu.tr Phone: 0 232 3012561

Office Hours

Class days between 12:30-13:00 and 16:30-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 6 6 Preparation for final exam 1 12 12 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 62

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1