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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DLU 7024 LOGISTICS SERVICES MARKETING ELECTIVE 3 0 0 5

Offered By

Logistics and Maritime Transport Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ARABELEN

Offered to

Logistics and Maritime Transport Non-Thesis (Evening)

Course Objective

Analyzing logistics and maritime transport services through the perspective of marketing

Learning Outcomes of the Course Unit

1   Defines logistics and maritime transport sectors through the perspective of marketing 2   Analyses logistics market environment with the discipline of service marketing 3   Makes strategic marketing planning in logistics and maritime transport sector 4   Makes market segmentation, target marketing and positioning for logistics companies 5   Develops marketing mix strategies for logistics and maritime transport sector

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Importance of logistics services in service categorization 2 Analyzing marketing environment of logistics and maritime transport companies 3 Service comparison management and service comparison in logistics companies 4 Customer behaviours in logistics services 5 Market segmentation in logistics services 6 Target market choice for logistics services 7 Midterm Exam 8 Positioning strategies for logistics companies 9 Service strategies for logistics companies: core business and supplementary service design 10 Pricing strategies for logistics companies 11 Marketing communication and promotion strategies for logistics companies 12 Distribution/presentation strategies for logistics services 13 Capacity management, efficieny and quality for logistics service companies 14 Marketing organization for logistics companies

Recomended or Required Reading

Main resources for marketing and servis marketing, resources for logistics and maritime transport REFERENCE BOOKS: Öztürk, Sevgi Ayşe (2010). Hizmet Pazarlaması, Ekin Matbası. Lovelock, Christopher and Wright Lauren (2011) Principlers of Service Marketing and Management, Prentice Hall. New Jersey

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Achieving specialist level of knowledge, skill and competency and researching, commenting, expressing (oral-written forms) in logistics service marketing will be evaluated.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Doç.Dr.D. Ali DEVECI, Tel:18805

Office Hours

Friday, 16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 5 5 Preparation for final exam 1 10 10 Preparing assignments 1 15 15 Preparing presentations 1 5 5 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 3 3 2 4 3 4 2 2 2 2 2 2 LO.2 4 3 2 3 3 2 3 3 2 2 3 2 2 LO.3 4 4 3 3 3 3 4 2 3 2 2 2 2 LO.4 3 4 4 3 2 3 3 3 2 3 3 2 2 LO.5 3 3 4 4 3 2 3 3 3 2 3 3 2