COURSE UNIT TITLE

: TOURISM AND EVENTS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5085 TOURISM AND EVENTS ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to understand the basic concepts of congress and meeting management; to classify different meeting types; analyze current developments in meeting sector in national and national levels. Students are expected to acquire competencies and skills regarding design, planning, management, application and evaluation of events by utilizing theoretical knowledge.

Learning Outcomes of the Course Unit

1   To be able to identify the basic concepts of congress tourism and meeting management and classify different meeting types based on their characteristics.
2   To be able to monitor, examine and evaluate current developments in congress tourism in national and national levels.
3   To be able to identify and carry out necessary activities before, during and after event.
4   To be able to show an attitude suited to team-work, communication and leadership skills to carry out an effective event.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Congress Management and meeting sector in Turkey and the world: Future and trends
2 Meetings: Types and Characteristics
3 Organizers of Congress and Meeting
4 Meeting Planning and Management
5 Meeting Budget Planning and Control
6 Advertising, Promotion, Public relations and Communication for Meetings
7 F&B and Banquet Services in Meeting Management
8 Overall Evaluation Process after Meeting
9 Mid-term exam
10 Event Preparations
11 Event Preparations
12 Event Preparations
13 Event Preparations
14 General Overview

Recomended or Required Reading

Textbook(s):
1. Pırnar T.I ve Günlü A.E. (2004). Kongre ve Toplantı Yönetimi, Seçkin Yayınevi, Ankara.
Supplementary Book(s):
1. Judy Allen (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. John Wiley & Sons, Canada.
2. Milton T. Astroff, and James R. Abbey (1998). Convention Management and Service. Educational Inst of the Amer Hotel, US.
3. Fenich, G. G. (2008). Meetings, Expositions, Events, and Conventions: An Introduction to the Industry. Pearson/Prentice Hall, Upper Saddle River, NJ.
References:
Materials:
Articles from academic and industry journals.

Planned Learning Activities and Teaching Methods

Lecture
Reading assignments
In-class discussions
Project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

If the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Assessment Criteria

Optional, if the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students should participate actively to the in-class discussions and team-work.

Contact Details for the Lecturer(s)

ebru.gunlu@deu.edu.tr, 02323018239

Office Hours

Tuesday 15:00 16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 9 3 27
Tutorials 4 3 12
Preparations before/after weekly lectures 13 5 65
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 5 4 20
Preparing presentations 5 2 10
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 161

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15
LO.255
LO.3555
LO.45