Description of Individual Course Units
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Offered By |
Business Administration (English) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BILGE AYKOL |
Offered to |
Business Administration (English) |
Course Objective |
The objective of this course is to analyze the idiosyncrasies of industrial markets and elaborate on how these idiosyncrasies matter for firms acting on those markets. It also aims at providing an understanding of specific issues and problems faced by firms, getting to know some tools and concepts to analyze and answer to these challenges; acquiring the capability to identify and analyze some underlying mechanisms of the challenges on industrial markets. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Ford, D., Gadde, L., Hakansson, H., & Snehota, I. (2006). The Business Marketing Course: Managing in Complex Networks, Wiley: West Sussex. |
Planned Learning Activities and Teaching Methods |
Lecture, case study, project, presentations |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. Midterm and final exams will be based on essays which evaluate understanding, synthesis and evaluation of the lecture material. |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
bilge.aykol@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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