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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IÜE 5017 BUSINESS ECONOMICS COMPULSORY 3 0 0 5

Offered By

Production Management and Industrial Business Administration

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Course Objective

Explaining how to structure the management decisions based on economic principles regarding the effects of these principles on business management.

Learning Outcomes of the Course Unit

1   Being able to analyze the market structures in which businesses operate 2   Being able to apply the economic analysis and techniques to problems that managers encountered 3   Being able to evaluate the competiton environment of business 4   Being able to interpret the business environment and competition factors affecting business performance 5   Being able to make profitable decisions for businesses using cost-benefit analysis

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 Relationship between economics and business concepts, business theory 3 Demand theory and demand forecasting, effect of demand on business decisions 4 Production theory, productions functions, added value concept 5 Cost theory, effect of costs in decision making, cost forecasting, economies of scale 6 Marginal analysis, breakeven analysis, making investment decisions 7 Market stucture, market types and pricing 8 Price strategy 9 Strategic decision making: Game theory 10 Investment analysis 11 Legal and administrative policies 12 Case studies-assignments 13 Case studies-assignments 14 Conclusion and Evaluation

Recomended or Required Reading

Wilkinson, N., Managerial Economics: A Problem Solving Approach, Cambridge University Press, 2005 Adams, J., Juleff, L. Managerial economics for decision making, Palgrave Macmillan, 2003 Stengel, D.N., Managerial Economics, Business Expert Press, 2011

Planned Learning Activities and Teaching Methods

Presentatiıons, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Case study 2 3 6 Lectures 14 3 42 Preparation for final exam 1 15 15 Preparing presentations 1 3 3 Preparations before/after weekly lectures 14 2 28 Preparing assignments 1 20 20 Preparation for midterm exam 1 10 10 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1