COURSE UNIT TITLE

: MARKETING OF TRANSPORT SERVICES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
CIE 6003 MARKETING OF TRANSPORT SERVICES ELECTIVE 3 0 0 8

Offered By

Graduate School of Natural and Applied Sciences

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR SERHAN TANYEL

Offered to

TRANSPORTATION ENGINEERING
TRANSPORTATION ENGINEERING
TRANSPORTATION ENGINEERING

Course Objective

The course will apply the principles of service marketing to transport organizations in the private, public and not for profit sectors. It will examine marketing in services production and the issues that arise from the differences between the market of tangible products and the marketing of services.

Learning Outcomes of the Course Unit

1   Understand the service characteristics of transport operations.
2   Examine services marketing applications in transport organizations
3   Learn service quality determinants and apply them to management of transport services
4   Understand and differentiate the marketing of passenger and cargo transport services.
5   Develop marketing strategies for transport services.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Service delivery networks and transport services, value networks and value delivery networks
2 Service and service quality, service characteristics, servive quality variables
3 Marketing and strategical planning, strategical market planning Homework assignment
4 Marketing strategies, market target, market classification
5 Cooperation and competition strategies
6 Relations marketing, relation marketing variables
7 Mıd term exam
8 Relation marketing, relation marketing variables, Homework presentations
9 Social and ethical aspets of transport service marketing, sustainable transport and marketing
10 Management of transport service marketing, marketing survey
11 Service marketing, analysis of transport service and market
12 Transportation service marketing
13 Transportation service marketing
14 Homework presentations

Recomended or Required Reading


Kotler, Philip, Marketing Management, 11th Edition. New Jersey:Prentice Hall, 2003.

Lovelock, Christopher, Services Marketing. London: Prentice Hall, 1996.

Zeithaml, Valerie A., A. Parasuraman and Leonard L. Berry Delivering Quality Service. New York: The Free Press, 1990.

Wood, Donald F. and James C. Johnson. Contemporary Transportation. New Jersey: Prentice Hall, 1996.

Planned Learning Activities and Teaching Methods

Student oriented learning methods.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 MTE MIDTERM EXAM
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE PRJ * 0.30 + MTE * 0.30 + FIN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) PRJ * 0.30 + MTE * 0.30 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 5 5
Preparation for final exam 1 7 7
Preparing assignments 4 7 28
Reading 12 5 60
Preparing presentations 1 12 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 188

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1454
LO.25444
LO.344545
LO.44544
LO.554455

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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