COURSE UNIT TITLE

: REVENUE MANAGEMENT AND PRICING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IND 5037 REVENUE MANAGEMENT AND PRICING ELECTIVE 3 0 0 7

Offered By

Graduate School of Natural and Applied Sciences

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR DERYA EREN AKYOL

Offered to

INDUSTRIAL ENGINEERING (ENGLISH)
Industrial Engineering - Thesis (English) (Evening Program)
INDUSTRIAL ENGINEERING (ENGLISH)
INDUSTRIAL ENGINEERING - NON THESIS (ENGLISH)
INDUSTRIAL ENGINEERING - NON THESIS (EVENING PROGRAM) (ENGLISH)

Course Objective



This course provides a comprehensive introduction to both the theory and the practice of revenue management and pricing. The students will learn to identify and exploit opportunities in different business contexts. The main methodologies in different areas will be explained, different pricing strategies, single resource and network capacity control models and current practices in different industries will be reviewed

Learning Outcomes of the Course Unit

1   To be able to define revenue management concepts
2   To be able to define revenue management problems that arise in manufacturing and service systems
3   To be able to model real life revenue management problems using different methods defined in the literature
4   To be able to identify the differences between manufacturing and airline revenue management problems
5   To be able to solve revenue management problems using mathematical programming

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Pricing and Revenue Optimization
2 Demand Management Decisions
3 Basic Price Optimization
4 Single resource capacity control.
5 Single resource capacity control.
6 Network capacity control
7 Network capacity control
8 Midterm
9 Overbooking
10 Dynamic Pricing
11 Dynamic Pricing
12 Student Presentations
13 Student Presentations
14 Student Presentations

Recomended or Required Reading

Philips, Robert., Pricing and Revenue Optimization. Stanford University Press, 2005.

Talluri, Kalyan T., van Ryzin, G.J., The Theory and Practice of Revenue Management, First edition published by Kluwer Academic Publishers, 2004. ISBN 1-4020-7701-7.

Planned Learning Activities and Teaching Methods

Course notes that are prepared using different sources (Books, journal papers, conference proceedings) will be given using board and visual presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.25 + ASG *0.25 +FIN *0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.25 + ASG *0.25 +RST *0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

derya.eren@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparation for midterm exam 1 14 14
Preparation for final exam 1 14 14
Preparing assignments 4 7 28
Preparations before/after weekly lectures 13 5 65
Final 1 2 2
Midterm 1 2 2
Presentations 2 4 8
TOTAL WORKLOAD (hours) 172

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.14334
LO.235244
LO.334453
LO.44353
LO.544353

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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