COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSH 0061 STRATEGIC MANAGEMENT ELECTIVE 2 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR ÇAĞDAŞ SUNNA

Offered to

Efes Vocational School
Catering Services Programme
Tourism and Hotel Management
Cultural Heritage and Tourism
Civil Aviation and Cabin Services
Civil Aviation Transportation Management
Food Technology

Course Objective

Developing comprehension, skill and knowledge for diagnosing and dealing with specific business strategy and policy situation from the top management standpoint are the objectives of the course

Learning Outcomes of the Course Unit

1   Identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage
2   Develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm
3   Design and re-organize the organizations and apply incremantal and innovative adaptive structures to comply with the environmenal changes in the long term to achieve competitive advantage
4   Develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions
5   Develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept of Strategic Management and Its Importance
2 Stages of Strategic Management
3 Processes and Historical Development af Strategic Management
4 Benefits of Strategic Planning for Businesses
5 Strategic Management and Vital Importance in Businesses
6 Features That Distinguish Strategic Planning from Other Plans
7 Features That Distinguish Strategic Planning from Other Plans
8 Midterm Exam
9 Strategic Planning and Total Quality Management Relationship
10 Strategic Planning Applications in Public Administration
11 The Reflection of Vision, Mission and Value Relation in Business in Strategic Management
12 Business Analysis in Strategic Management
13 External Environment Analysis in Strategic Management
14 Strategic Valuation and Control Function in Businesses
15 Term Evaluation
16 Final Exam

Recomended or Required Reading

Textbook(s):
1) Işletmelerde Stratejik Yönetim, H.Ülgen.; S.K.Mirze, BETA, Istanbul, 2010
2) Charles, W.L., Hill, Gareth, R. Jones, Strategic Management: An Integrated Approach, 2007
3) Gregory Dess, Tom, Lumpkin., Alan, Eisner., Strategic Management: Creating Competitive Advantages, 2009

Supplementary Book(s):
1) Açıköğretim Fakültesi Hukuka Giriş Dersi Kitabı

Planned Learning Activities and Teaching Methods

Lecturing, student assignments.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.50 + FCGR * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Exam, assignment.

Language of Instruction

Turkish

Course Policies and Rules

It is compulsory to attend 70% of the courses and fulfill the requirements of the course.

Contact Details for the Lecturer(s)

zeynel.bakici@deu.edu.tr

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparation about subject 14 1 14
Preparing assignments 1 10 10
Preparation for final exam 1 8 8
Preparations before/after weekly lectures 14 1 14
Project Assignment 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.15
LO.23
LO.34
LO.435
LO.525

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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