Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
MSH 0098	EFFECTIVE COMMUNICATION	ELECTIVE	3	0	0	4

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR HAKAN SÖNMEZ

Offered to

Catering Services Programme
Tourism and Hotel Management
Cultural Heritage and Tourism
Civil Aviation and Cabin Services
Civil Aviation Transportation Management
Food Technology

Course Objective

The aim of the Effective Communication Course is to convey the basic qualities of the concept of communication to the individuals who will form the qualified workforce of the service sector; to enable them to produce solutions to the communication problems they will encounter in their working life; It is to gain competence in matters that need attention in effective communication.

Learning Outcomes of the Course Unit

1	The elements and processes that make up the concept of communication that affect individual and social life are understood.
2	Basic communication skills are developed; gain knowledge on teamwork, problem solving and crisis management
3	Acquisitions regarding the correct use of mass media are gained.
4	In working life and in the service sector; Requirements, justifications and realities of communication between employee-employer-service recipient-administration are comprehended.
5	Consumer/user attitudes and behaviors are examined in the context of communication.
6	Cultural phenomenon and intercultural communication practices are acquired.
7	Methods and strategies for effective communication are learned.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	The Concept of Communication
2	Basic Elements of Transmission
3	Types of Communication
4	Basic Communication Skills
5	Teamwork
6	Problem Solving
7	Mid-term exam
8	Corporate Culture
9	Communication in Working Life
10	Communication in the Service Sector
11	The Concept of Empathy
12	The Skill of Persuasion
13	Body Language
14	Effective Communication Methods
15	Final Exam

Recomended or Required Reading

1)Açıköz, H. M. (2005). Etkili Iletişim. Ankara: Elis Yayınları.
2)Adair, John. (2018). Etkili Ileşitim. Istanbul: Babıali Kültür Yayıncılığı.
3)Cüceloğlu , D. (2021). Iletişim Donanımları . Istanbul: Remzi Kitabevi.
4)Cüceloğlu, D. (2021). Insan Insana. Istanbul: Remzi Kitabevi.
5)Demir, Ş. Ş. (2016). Turizm Işletmelerinde Halkla Ilişkiler ve Iletişim. Ankara: Detay Yayıncılık.
6)Dökmen, Ü. (2021). Sanatta ve Günlük Yaşamda Iletişim Çalışmaları ve Empati. Istanbul: Remzi Kitabevi.
7)Güneri, E., Üney, R., & Demirci, O. O. (2018). Kişiler Arası Etkili Iletişim. Istanbul: Istanbul Gelişim Üniversitesi Yayınları.
8)Karasar, Ş., Çiçek, M., & UNCULAR, M. H. (2021). Kriz Yönetiminde Iletişim Stratejileri. Istanbul: T.C Maltepe Üniversitesi.
9)Koncavar, A. (2019). Kitle Iletişim Araçlarında Mitoslar. Istanbul: Urzeni Yayınevi.
10)Küçükaslan, N. (2014 ). Etkili Iletişim Teknikleri. Bursa: Ekin Yayınevi.
11)Şenyapılı , Ö. (1981). Toplum ve Iletişim. Ankara: Turhan Kitabevi.
12)Yılmaz, H. (2016). Turizm ve Iletişim. Ankara: Detay Yayıncılık.
13)Türkay, Oğuz; Uluma, Şevki; Şengül, Serkan.(Ed.). (2018) Turizm Iletişimi. Ankara: Detay Yayıncılık

Planned Learning Activities and Teaching Methods

Lecturing, Question & Answer, Drill - Practise, Case Study

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FIN	FINAL EXAM
3	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.50 + FIN * 0.50
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.50 + RST * 0.50

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Exams: There will be held on two in class exams; midterm exam and final exam during the semester.
Grades: 50 % Midterm Exam, 50 % Final Exam, 50 % Make-up Exam.

Language of Instruction

Turkish

Course Policies and Rules

It is imperative to attend 70% of the courses and fulfill the requirements of the course.

Contact Details for the Lecturer(s)

kutay.gurocak@deu.edu.tr

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	2	28
Case study	14	1	14
Preparations before/after weekly lectures	14	3	42
Preparation for midterm exam	1	5	5
Preparation for final exam	1	8	8
In-class practices	5	2	10
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			109

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11
LO.1											5
LO.2											5
LO.3											5
LO.4											5
LO.5											5
LO.6											5
LO.7	5	5	5	5	5	5	5	5	5	5	5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION