COURSE UNIT TITLE

: PUBLIC RELATIONS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
HLK 4000 PUBLIC RELATIONS ELECTIVE 3 0 0 3

Offered By

Izmir Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR ZEKI ATIL BULUT

Offered to

Izmir Vocational School
Marketing
LOCAL ADMINISTRATIONS (Evening)
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP
HEALTH INSTITUTIONS MANAGEMENT (Evening)
HEALTH INSTITUTIONS MANAGEMENT
Marketing
LOCAL ADMINISTRATIONS
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP (Evening)

Course Objective

Making capable of doing public relation practices and using appropriate techniques.

Learning Outcomes of the Course Unit

1   Being able to explain the concept and importance of public relations
2   Being able to explain public relations practices and techniques
3   Being able to compare communication tools using for public relations
4   Being able to understand methods and techniques using for media relations
5   Being able to manage public relations issues in crises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to public relations
2 Importance and aim of public relations
3 Related terms and rules about public relations
4 Public relations processes and organizing
5 Public relations processes and organizing
6 Public relations and communication
7 Midterm
8 Midterm
9 Communication tools for publicrelations
10 Media relations
11 Methods and tools for media relations
12 Public relations events
13 Public relations and corporate social responsibility
14 Public relations and sponsorship

Recomended or Required Reading

Textbook(s): Yeşim Kalyon, Halkla Ilişkiler, Nobel Yayın
Supplementary Book(s): D. Tengilimoğlu ve Yüksel Öztürk, Işletmelerde Halkla Ilişkiler, Seçkin Yayıncılık
Materials: The Other Sources proposed by the instructor.

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Questioning and answering

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Learning outcomes will be assessed by mid-term and final exams.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

nesrin.dev@deu.edu.tr

Office Hours

Office hours will be specified according to the instructor s term programme.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 70

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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