COURSE UNIT TITLE

: GENERAL BUSINESS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GNI 4000 GENERAL BUSINESS ELECTIVE 3 0 0 3

Offered By

Izmir Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZLEM GÜLERYÜZ

Offered to

LOCAL ADMINISTRATIONS (Evening)
ACCOUNTING AND TAX APPLICATIONS
TOURISM AND HOSPITALITY MANAGEMENT (Evening)
TOURISM AND HOSPITALITY MANAGEMENT
Izmir Vocational School
LOCAL ADMINISTRATIONS
ACCOUNTING AND TAX APPLICATIONS (Evening)

Course Objective

The aim of this course is to provide students competencies related to setting up business and business development operations.

Learning Outcomes of the Course Unit

1   Being able to define the concepts of business.
2   Being able to distinguish between the types of business.
3   Being able to define business objectives and environment.
4   Being able to explain business start-up procedures.
5   Being able to determine size and capacity of the business.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic concepts of management science
2 Objectives of business enterprises and their importance in the economy
3 Elements of macro-environment
4 Elements of micro-environment
5 Classification of businesses
6 Types of business legal structures. Types of business alliances and mergers
7 Mid-Term Exam
8 Mid-Term Exam
9 Decision of establishment and concept of investment
10 Business location decision and feasibility studies
11 Types of business according to size. Concepts related to capacity.
12 Functions of business: Management and Human Resource Management
13 Functions of business: Production and Marketing
14 Functions of business: Accounting and Finance, Public Affairs and R&D

Recomended or Required Reading

Editör:Prof.Dr. Muazzez BABACAN, Ilkeler ve Işlevlerle Işletme, Detay yayıncılık, 2013.
Prof.Dr. Şerif ŞIMŞEK, Prof.Dr. Adnan ÇELIK, Genel Işletme, Eğitim Akademi, 2009.
Editör:Prof.Dr. Irfan SÜER, Genel Işletmecilik Bilgileri, Nobel Yayınları, 2013.
Yrd.Doç.Dr. Semiha Özalp GÜNAL, Genel Işletme, Zeus Yayınları.

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Question and answer

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Learning outcomes will be assessed by mid-term and final exams.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course. For other policies and rules please refer to related regulations of Dokuz Eylül University and The Council of Higher Education.

Contact Details for the Lecturer(s)

berrin.yuksel@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Tutorials 0 0 0
Preparation for Final Exam 1 12 12
Preparation before/after weekly lectures 12 1 12
Preparation for Mid-term Exam 1 12 12
Final 1 1 1
Mid-term1 1 1 1
TOTAL WORKLOAD (hours) 74

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18
LO.11
LO.21
LO.31
LO.411
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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