COURSE UNIT TITLE

: MARKETING IN TEXTILES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TKS 4533 MARKETING IN TEXTILES ELECTIVE 2 0 0 4

Offered By

Textile Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜLSEREN KARABAY

Offered to

Textile Engineering

Course Objective

To develop the students knowledge and skills related to management of marketing activities in the textile and garment enterprises.

Learning Outcomes of the Course Unit

1   To be able to understand the concepts associated with marketing
2   To be able to design the marketing strategy and marketing mix elements
3   To be able to analyze and interpret the marketing strategies implemented by businesses
4   To be able to evaluate the effectiveness of marketing activities
5   To be able to interpret the activities associated with the management of marketing activities.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Current issues in modern business
2 Marketing and basic concepts
3 Marketing planning
4 Marketing strategies - 1
5 Marketing strategies - 2
6 Marketing strategies - 3
7 Promotion decisions in textile enterprises
8 Target market segmentation
9 Fashion marketing concept
10 Product decisions in textile enterprises - I
11 Brand development in textile enterprises
12 Promotion decisions in textile enterprises
13 Price decisions in textile enterprises
14 Distribution decisions in textile enterprises

Recomended or Required Reading

1. Ö. Baybars Tek ve Engin Özgül (2009) Modern Pazarlama Ilkeleri, Birleşik Yayıncılık. Yardımcı Kaynaklar: 2. Ömer Torlak, Remzi Altunışık (2009) Pazarlama Stratejileri Yönetsel Bir Yaklaşım, Beta Yayınları. 3. Pazarlama ile ilgili bilimsel makale ve dergiler

Planned Learning Activities and Teaching Methods

Lectures, case solving, question-answer, reading

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The level of knowledge regarding to the basic concepts of marketing, model and marketing mix elements are assessed with exams and participation in class discussions, reviews of the activities of marketing and experiences related to the management of marketing activities assessed with case study discussions.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. Dr. Gülseren Karabay
0232-3017713
gulseren.karabay@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 1 14 14
Preparation for final exam 1 15 15
Preparation for midterm exam 1 10 10
Reading 1 20 20
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 91

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.122
LO.222
LO.322
LO.422
LO.522

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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