COURSE UNIT TITLE

: BUSINESS ECONOMICS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IND 3603 BUSINESS ECONOMICS COMPULSORY 3 0 0 3

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MUALLA GONCA AVCI

Offered to

Textile Engineering

Course Objective

The aim of this course is to inform students about business establishment stages, business management, competition and marketing strategies, and basic business functions.

Learning Outcomes of the Course Unit

1   To understand the main concepts of business economics
2   To have information about what needs to be done before the business starts operating
3   To have information about investment project evaluation techniques
4   To have information about what needs to be done after the business starts operating
5   To have general information about the business functions

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to business economics
2 Legal structures for businesses
3 Classification of costs
4 Demand forecasting methods
5 Time value of money
6 Interest rates and cash flows
7 Investment project evaluation methods
8 Investment project evaluation methods
9 Midterm
10 Investment decisions under uncertainty
11 Facility location and capacity planning
12 Design of good and services
13 Supply and distribution management
14 Student presentations

Recomended or Required Reading

Nellis, Joseph G., and David Parker. Principles of business economics. Pearson Education, 2006.
Jones, Trefor T. Business economics and managerial decision making. J. Wiley, 2004.

Planned Learning Activities and Teaching Methods

Lecture / Question-Answer / Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.20 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 5 1 5
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
Preparing assignments 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 73

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.14
LO.24
LO.34
LO.44
LO.54