COURSE UNIT TITLE

: INTRODUCTION TO REVENUE MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IND 4921 INTRODUCTION TO REVENUE MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR DERYA EREN AKYOL

Offered to

Industrial Engineering

Course Objective

The objective of this course is to introduce students the theory and the practice of Revenue Management. In this course, the main methodologies in different areas will be explained, different approaches to solve single resource and network capacity control models and current practices in different industries will be reviewed.

Learning Outcomes of the Course Unit

1   To be able to define and understand revenue management and pricing concepts
2   To be able to solve dynamically revenue management problems with different methods in the literature
3   To express and solve revenue management problems through mathematical modeling
4   To be able to control capacity with bid price control
5   To be able to do homework/projects on the subjects related to the course content, according to the instructions given

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to revenue management
2 Single resource capacity control.
3 Single resource capacity control.
4 Single resource capacity control.
5 Network capacity control
6 Network capacity control
7 Network capacity control
8 Network capacity control
9 Network capacity control
10 Network capacity control
11 Bid price based control
12 Bid price based control
13 Case studies
14 Case studies

Recomended or Required Reading

Philips, Robert., Pricing and Revenue Optimization. Stanford University Press, 2005.
Talluri, Kalyan T., van Ryzin, G.J., The Theory and Practice of Revenue Management,
First edition published by Kluwer Academic Publishers, 2004. ISBN 1-4020-7701-7.

Planned Learning Activities and Teaching Methods

Course notes that are prepared using different sources (Books, journal papers, conference proceedings) will be given using blackboard and visual presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.35 + ASG * 0.15 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.35 + ASG * 0.15 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

derya.eren@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 6 6
Preparation for final exam 1 6 6
Preparing group assignments 4 3 12
Final 1 2 2
Midterm 1 2 2
Presentations 1 4 4
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.14
LO.245
LO.345
LO.445
LO.5444

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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