COURSE UNIT TITLE

: INTRODUCTION TO INNOVATION AND ENTREPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
END 3931 INTRODUCTION TO INNOVATION AND ENTREPRENEURSHIP ELECTIVE 3 0 0 4

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BURCU FELEKOĞLU

Offered to

Industrial Engineering

Course Objective

The aim of this course is to inform students about the main topics and concepts related to innovation and entrepreneurship, and to explain the relevant theories, models and experiences by reinforcing them with real life applications.

Learning Outcomes of the Course Unit

1   Ability to define innovation and evaluate its effect on survival and growth of businesses
2   Ability to define entrepreneurship and to identify the basic characteristics of an entrepreneur
3   Ability to identify the main stages of starting a new business

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Innovation process and strategic management
3 Entrepreneurship ecosystem and analysis of successful startups
4 Idea generation and opportunity analysis
5 Market research and customer analysis
6 Business model development
7 Midterm exam
8 Business model development
9 Business model development
10 Business model development
11 Collaborative innovation and network management
12 Innovation and sustainability
13 Group presentations
14 Group presentations

Recomended or Required Reading

Main Textbook:
Bessant, J. and Tidd, J. (2007) Innovation and Entrepreneurship, John Wiley & Sons

Supplementary Textbooks:
Dodgson, M., Gann, D. and Salter A. (2008) The management of technological innovation: The strategy and practice, Oxford University Press

Tidd, J. and Bessant, J. (2009) Managing Innovation: Integrating technological, market and organizational change, 4th edition, John Wiley and Sons

Planned Learning Activities and Teaching Methods

Lecture notes will be provided using blackboard and visual presentations. Case study discussions and team work exercises will be performed.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.25 + ASG * 0.25 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.25 + ASG * 0.25 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst.Prof. Dr. Burcu Felekoglu
Email: burcu.felekoglu@deu.edu.tr
Tel: 0 232 3017603

Office Hours

Will be announced at the beginning of the semester.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 1 13
Preparation for midterm exam 1 12 12
Preparation for final exam 1 17 17
Preparing assignments 1 12 12
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 98

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1444
LO.2
LO.3454454

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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