COURSE UNIT TITLE

: PRINCIPLES OF MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSI 2063 PRINCIPLES OF MARKETING ELECTIVE 2 0 0 2

Offered By

Faculty of Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BANU DEMIREL

Offered to

Environmental Engineering
Faculty of Engineering
Textile Engineering
Mining Engineering (Evening)
Geological Engineering (Evening)
Geophysical Engineering
Civil Engineering
Mining Engineering
Mechanical Engineering (Evening)
Civil Engineering (Evening)
Industrial Engineering
Mechanical Engineering
Geological Engineering
Metallurgical and Materials Engineering

Course Objective

This course aims to provide an understanding of the social and economic roles, functions, concept and strategies of marketing which is a function of business.

Learning Outcomes of the Course Unit

1   To be able to define the basic concepts of marketing within business functions.
2   To provide an understanding of marketing strategies
3   To provide an understanding of types of markets and consumers
4   To provide an understanding of marketing environment
5   To demonstrate an understanding of the current concepts of marketing
6   To demonstrate an understanding of innovation and new product concepts

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Scope and Development of Marketing
3 Marketing Environment
4 Product, Services and Brands
5 Consumer Markets and Consumer Behavior
6 Industrial Markets
7 Market Segmentation, Determining Target Market
8 Positioning
9 Innovation and New Product Development
10 Marketing Communications
11 Marketing Communication Tools
12 Marketing management and Strategic Marketing Planning
13 Marketing management and Strategic Marketing Planning

Recomended or Required Reading

1) Altunışık, R. Özdemir, Ş. ve Torlak, Ö. (2014), Pazarlama Ilkeleri ve Yönetimi, Istanbul:Beta Basım.
2) Mucuk, Ismet (2010), Pazarlama Ilkeleri, Türkmen Kitabevi, 18. Basım.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Class Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

1. It's mandatory to attend 70 % of the course.
2. All kind of plagiarism will result in disciplinary action.
3. All students are expected to conrtibute actively to class discussions.
4. All students are expected to come on time to lectures.

Contact Details for the Lecturer(s)

Assoc. Prof. Banu DEMIREL
Office: Room 132/B, Faculty of Business Administration
e-mail: banu.atrek@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 48

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1
LO.2
LO.3
LO.4
LO.5
LO.6

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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