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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 2014 MARKETING COMPULSORY 3 0 0 5

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Economics (Evening) Management Information Systems Economics

Course Objective

Aims to give information about basic marketing concepts and modern marketing approaches

Learning Outcomes of the Course Unit

1   To be able to implement strategic marketing management which is required for global competition 2   To be able to explain needed basic marketing concepts 3   To be able to recognize marketing research and marketing information system 4   To be able to understand consumer behavior 5   To be able to define the accurate marketing strategies by defining mainlines of the conceptual process

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Identify the concept of marketing and the market 2 Analyze the development of marketing through timeline 3 Analyze micro and macro factors of marketing 4 Consumer market and consumer behavior 5 Business market and business buyer behavior 6 Market segmentation and positioning principles 7 Product decisions in marketing 8 Case Study 9 Case Study 10 Price and logistic decisions 11 Integrated marketing communication decisions 12 Marketing management process and marketing planning 13 SWOT and competition analysis 14 Marketing information and research system

Recomended or Required Reading

1- Tek, Ö. Baybars; Özgül, Engin (2005) Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık Izmir. 2- Korkmaz Sezer vd. (2009) Pazarlama, Kavramlar, Ilkeler, Kararlar, Siyasal Kitabevi, Ankara. 3- Mucuk, Ismet (2009) Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul.

Planned Learning Activities and Teaching Methods

Power-point supported lectures and case study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

nihan.ozguven@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 4 56 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 5 LO.2 5 5 LO.3 5 5 LO.4 5 5 LO.5 5 5