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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 1002 BUSINESS II COMPULSORY 3 0 0 3

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MERT TOPOYAN

Offered to

Economics Econometrics (Evening) Economics (Evening) Econometrics

Course Objective

The aim of the course is defining the general definitons and concepts about fundamental business functions and introducing the fundamental information about fnctions.

Learning Outcomes of the Course Unit

1   Being able to define fundamental concepts about business functions. 2   Being able to list fundamental attributes of business functions. 3   Being able to define methods, models and new approaches about business functions. 4   Being able to distinguish the functions of management, production, marketing and finance. 5   Being able to relate business functions.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Conceptual explanations of management function, management functions: planning, organizing 2 Management functions: directing, coordination and controlling 3 Human resources management 4 Conceptual explanations of production function, definition of production systems and management 5 Process design, facility layout, production planning and control 6 Productivity analysis, quality management and control 7 Conceptual explanations of marketing function, functions of marketing (macro-micro) 8 Midterm exams 9 Midterm exams 10 Marketing management, marketing information system, buying behavior, and market segmentation 11 Product and product planning, pricing, distribution and distribution channels, promotion and sales promotion 12 Conceptual explanations of finance function, fundamental principles and rules 13 Time value of money, simple interest, compound interest, investment decisions, financing decisions 14 Financial analysis and types, financial planning

Recomended or Required Reading

Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım, 2010 Nurel Üner, Hulusi Demir, Mete Oktav, Oktay Alpugan, Işletme Ekonomisi ve Yönetimi, Beta Basım Yayım Dağıtım, Istanbul

Planned Learning Activities and Teaching Methods

Presentations, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 10 10 Preparation for final exam 1 12 12 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 LO.2 1 1 1 LO.3 1 1 1 1 LO.4 1 1 LO.5 1 1