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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4023 PUBLIC RELATIONS ELECTIVE 3 0 0 5

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OLCA SÜRGEVIL DALKILIÇ

Offered to

Business Administration Business Administration (Evening)

Course Objective

Organizing basic public relations activities and defining directing function through theoratical and practical

Learning Outcomes of the Course Unit

1   Be able to define public relations In fonctions of business 2   Be able to explain with axamples historical development prosess of Public opinion and public relations 3   Be able to Design tools that can be used to recognize and promote the activities of public relations 4   Be able to reveal public relations intended for main points in case studies 5   Be able to decide on solutions to the problems of Public relations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Public Relations Concept 2 Public opinion 3 The Historical Development of Public Relations 4 Basic Elements of Public Relations: Contact 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Levels of Public Relations and Management 7 Public Relations Organization 8 Principles of Public Relations 9 Public Relations Tasks, Tools, Methods and Techniques 10 Virtual Environment, Public Relations 11 Crisis Public Relations 12 The Future of Public Relations 13 Digital Transformation and Public Relations 14 Cases of Public Relations

Recomended or Required Reading

Gönül Budak ve Gülay Budak (2010); Imaj Mühendisliği Vizyonundan Halkla Ilişkiler, Barış Yayınları Fakülteler Kitabevi, Izmir.

Planned Learning Activities and Teaching Methods

Oral Communication, Case Technique

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 16 16 Preparation for final exam 1 24 24 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1