COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Silvers, Julia Rutherford (2012) Professional Event Coordination, 2nd Edition, Hoboken, New Jersey: John Wiley &Sons
2. Roberts, J (1999). Conference and Event Management. Hodder:US

Planned Learning Activities and Teaching Methods

1. Lecture: There will be three lecture sessions every week.
2. Guest Speakers: According to the availability, managers of Izmir's organisations will be invited as guest speakers to share their experiences with students.

Assessment Methods

Further Notes About Assessment Methods

1. Mid-term Exam: The exam will cover the topics mentioned in course outline.
2. Final Exam: The exam will cover the topics given after mid-term mentioned in course outline.
3. Assignments: The students will prepare a project about planning and executing an event.

Assessment Criteria

All students should take part in organising the event and preparing event documents. Participation in lectures will be taken into account when assessing students' contribution to the project.

The assessment of event reports prepared in teams will be made according to the following criteria and grading scale:

Criterion 1- Event Management - The aim and goals of the event, the strategies related to the event site management, the preparation of an event schedule, the event budget, a post-event assessment, the distribution of responsibilities and tasks among students and the establishment of event committees should be explained in event reports. (60 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 2- Event Communication - How communication between both students and third parties is managed and faciliated, and what communication strategies are identified should be explained in event reports with proof documents. (20 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 3- Event Marketing - The establishment of an event programme according to the needs and expectations of target markets, the decisions made regarding the use of marketing tools and the management of the event's social media accounts should be explained in event reports. (20 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are advised that faculty use Turnitin to prevent any kind of cheating.
4. Tardiness and early departure from lecture will be referred as absenteeism.
5. Using cell-phone for messages or any electronic devices during the course are strictly prohibited.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes