COURSE UNIT TITLE

: SPECIAL INTEREST TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 4023 SPECIAL INTEREST TOURISM ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MANOLYA AKSATAN KAPLANSEREN

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students with deep understanding of the strategies, policies and initiatives related to special interest tourism (SIT) and the supply of diverse tourism products and developments in this type of tourism.

Learning Outcomes of the Course Unit

1   Compare the characteristics of the different types of special interest tourism activities with that of mass tourism in order to be able to analyze new tourism consumption patterns.
2   Recall basic tourist motivation factors and decision making process to be able to discuss the current changes on these subjects.
3   Evaluate the factors affecting special interest tourism to be able to discuss the challenges confronting the different forms of tourism activities in this segment.
4   Evaluate the marketing efforts directed towards special interest tourism types with the purpose of explaining how tourism and destination marketing approaches have evolved.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 General overview of the course
2 Travel Decision Making Process and Tourist Motivation Factors
3 Special Interest Tourism
4 Niche Marketing
5 Dark tourism Gastronomic tourism
6 Geotourism Genealogy tourism
7 Wildlife tourism Adventure tourism
8 Photographic tourism Tribaltourism
9 Cultural heritage tourism Volunteer tourism
10 Term Paper Presentations / Discussion
11 Term Paper Presentations / Discussion
12 Term Paper Presentations / Discussion
13 Term Paper Presentations / Discussion
14 Term Paper Presentations / Discussion

Recomended or Required Reading

1. Novelli, M. (2005). Niche Tourism: Contemporary Issues, Trends and Cases. Oxford: Butterworth-Heinemann.
2. Douglas, N. and Douglas N. (2002). Special Interest Tourism. Singapore: John Wiley.

Planned Learning Activities and Teaching Methods

1. Lecture: There will be three lecture sessions every week.
2. Discussion: In the last 20 minutes of the third session a discussion topic related to lecture will be discussed by students.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 +TP * 0.30 + FN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 +TP * 0.30 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

This course has three assessment methods:
Students are responsible for a midterm exam.
Students are responsible for a term project.
Students are responsible for a final exam.

Assessment Criteria

Grading of the term project
1. Find a new product idea for special interest tourism (20 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
2. Explain the features of this tourism product (20 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
3. Explain the characteristics of tourist profile (10 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
4. Discuss the strengths, unique features and weaknesses of the special interest tourism product (20 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
5. Effective delivery of the project (30 points)
This dimension is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This dimension is somewhat absent and does not entirely fit the context. 2 (40%)
This dimension is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This dimension is developed in a good way and fits into the context. 4 (80%)
The way this dimension is developed is noteworthy and fits perfectly into the context. 5 (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any typewill result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: manolya.aksatan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Tutorials 0 0 0
Preparation for quiz etc. 0 0 0
Preparations before/after weekly lectures 8 3 24
Preparation for midterm exam 1 8 8
Preparation for final exam 1 14 14
Preparing presentations 1 4 4
Project Preparation 1 8 8
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 102

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15555
LO.2255
LO.3355
LO.4555