COURSE UNIT TITLE

: TOURISM ANALYSIS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3027 TOURISM ANALYSIS ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

This course is designed to help students understand the patterns and processes involved in regional tourism development and the methods to manage tourism development in different destination settings through the analysis of tourism resources.

Learning Outcomes of the Course Unit

1   Assess ideas and theories of tourism and regional development to be able to examine the development processes followed by real-life destination cases.
2   Understand the spatial patterns of tourist destinations to describe the varying prerequisites of tourism development in different destination types.
3   Evaluate the supply capacity in tourist destinations in a way to identify the carrying capacity thresholds of both the overall destination product and subsectors.
4   Analyse the visitor tour maps of alternative destination types in order to suggest solutions to demand-related problems.
5   Conduct analyses on the structure of destination products in order to be able recommend methods to strengthen the inter-dependence of product components.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introductary Framework: Regional Tourism Development
2 Resource Analysis: Primary Services and Facilities Secondary and Supporting Services and Facilities
3 Resource Analysis: Socio-Cultural Resources in Tourism Nature-Based Resources in Tourism
4 Spatial Patterns of Tourism Development
5 Consumption of Tourism: Markets
6 Consumption of Tourism: Competitors
7 Industry Analysis
8 Strategy Formulation and Planning Process in Tourism Development
9 Actors in Tourism Development and Planning
10 Community Involvement in Tourism Planning
11 Financing Regional Tourism Development
12 Student Presentations and Discussions
13 Student Presentations and Discussions
14 Student Presentations and Discussions

Recomended or Required Reading

1. Tourism Planning: Policies, Processes, Relationships by HALL, C.M. 2008, Prentice Hall, Essex, 2nd ed.
2. Tourism and Regional Development by GIAOUTZI, M and NIJKAMP, P. (ed.), 2006, Ashgate, Burlington.
3. Tourism Development Revisited: Concepts, Issues and Paradigms by BABU, S.S., MISHRA, S., PARIDA, B.B. (ed.), (2008), Sage Publications, London.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussion
3. Assignments
4. Group Project
5. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.40 +ASS * 0.20 +PRS * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Examination will be based on understanding, synthesis and evaluation of the course topics.
Verbal participation will be graded.

Assignments include tourism analysis related issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

The project criteria include demand / supply and market / product analysis of tourism destinations. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Tutorials 0 0 0
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 10 10
Preparation for final exam 0 0 0
Preparation for quiz etc. 0 0 0
Preparing assignments 2 5 10
Project Preparation 1 20 20
Preparing presentations 1 10 10
Final 0 0 0
Midterm 1 2 2
Quiz etc. 0 0 0
TOTAL WORKLOAD (hours) 106

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.145
LO.255
LO.3355
LO.434
LO.53