COURSE UNIT TITLE

: PRINCIPLES OF BUSINESS ADMINISTRATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MNO 1003 PRINCIPLES OF BUSINESS ADMINISTRATION COMPULSORY 3 0 0 4

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖMÜR NECZAN ÖZMEN

Offered to

Course Objective

The aim of this course is to provide an understanding of contemporary business and the economic fundamentals of operating a business.

Learning Outcomes of the Course Unit

1   Demonstrate understanding of the structure and dynamics of business environments; how business seek to track and analyze their environments.
2   Be aware of the primary issues in legal, regulatory, social responsibility, ethical and global business matters.
3   Know the different forms of business organizations, the significance of small business and the challenges facing the entrepreneurial business owner.
4   Learn how the business plan is a foundational tool for developing and managing a successful business.
5   Demonstrate understanding of the financing of the business and the other enterprises, including sources, uses and management of finance, use accounting for managerial and financial reporting purposes.
6   Describe the nature of markets and customers, processes and institutions in the production and marketing of goods and/or services and the management of the resources and operations
7   Demonstrate understanding of the functioning and role of human resource functions and its relevance to managers and employees in work organizations.
8   Demonstrate understanding of the management of technology in the business that would help improve the effectiveness of the business
9   Describe the nature and structure of management information flow in the businesses

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Business as an entity - 1
2 Business as an entity - 2
3 Business as an entity - 3
4 Production
5 Marketing - I
6 Marketing - 2
7 Accounting
8 Finance
9 Management
10 Human Resources Management
11 Management Information Systems
12 Quantitative Methods in Business

Recomended or Required Reading

1. Textbook, Louis E. Boone & David L. Kurtz, (2010), Contemporary Business, 14th Edition, Wiley.
2. Additional book, Courtland L. Bovée, John V. Thill, Michael H. Mescon, (2007), Excellence in Business, 3rd E.,
Pearson Prentice Hall, ISBN: 0-13-187047-5.
3. Additional sources
- Business and finance journals:
. The Economist http://www.economist.com/business-finance,
. Financial Post http://www.financialpost.com,
. Business Week
. BBC Business http://news.bbc.co.uk/2/hi/business/default.stm
. Reuters http://www.reuters.com/finance
- Business academic journals: Business and Society Review, Business Economics, Business Process
Management Journal, European Business Review, International Small Business Journal, Journal of
International Business Studies, Journal of Management, etc.

Planned Learning Activities and Teaching Methods

Lectures
Class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 FN Final
3 FCG FINAL COURSE GRADE MT * 0.40 + FN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MT * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Students will describe the private enterprise system and the roles played by individual businesses,
competitors, and entrepreneurs within the system, and how technology is changing the way businesses
operate and compete.
2. They will explain how ethics and social responsibility affect business decision making.
3. They will explain different types of market structures in a private enterprise system.
4. Students will distinguish between a global business strategy and multi-domestic business strategy.
5. They will discuss the basic forms of business ownership & the advantages & disadvantages of each form.
6. Students will describe the strategic planning process and related steps.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action..

Contact Details for the Lecturer(s)

omur.ozmen(at)deu.edu.tr

Office Hours

to be announced later

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 10 10
Project Preparation 1 20 20
Midterm 1 2 2
TOTAL WORKLOAD (hours) 102

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1154
LO.25543
LO.31542
LO.41544
LO.5154
LO.61524
LO.74534
LO.81534
LO.91534

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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