COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION

Course Objective

The objective of this course is to foster a basic frame of recent developments in marketing and business environment. The course aims to provide students understanding of marketing policies and strategies and, its implementations considering domestic and international business environments.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Various related textbooks journals and articles

Planned Learning Activities and Teaching Methods

1. Participation to Discussions
2. Term Project

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will address one of the current trends in marketing in term project.
3. Late submissions of reports will not be graded.

Assıgnment and Term project would be evaluated using the followıng criteria
1) Professional Presentation: During your presentation, it is expected to make a professional presentation (maintain eye contact, do not read, organize slide structure, and have comprehensive knowledge of the subject) (50 points).

2) Literature Review: Use at least 2 reference books and 10 articles and related internet sites (50 points).

Those criteria would be evaluated using the followıng rubric
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones

Contact Details for the Lecturer(s)

burcu.ilter@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes