COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BILGE AYKOL

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students an understanding of how enterprises develop harmonious relationships with their stakeholders within the perspective of ethics and social responsibility.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Clow, K.E. & D. Baack (2004). Integrated Advertising, Promotion, and Marketing Communications. New Jersey: Prentice Hall.
Ford, D., L. Gadde, H. Hakansson, & I. Snehota (2011). Managing Business Relationships. West Sussex: John Wiley & Sons.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignment
3. Class Discussions

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Assignment grading


(1) Contact ten individuals and describe their demographic profile. (10 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)


(2) Make in-depth interviews with each of them to explore; (a) the most unethical marketing activity they have have ever experienced; (b) the company and product involved; (c) their reaction to this problem; (d) the reaction of the company to their problem; (e) their satisfaction with the company response; and (f) changes in their relationships with the company after this experience. Report the results. (60 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(3) What managerial and policy implications can you address after your analysis (30 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
Plagiarism of any type will result in disciplinary action.
Students are expected to participate actively in class discussions.
Students are expected to attend to classes on time.
Students are expected to prepare ahead of time for class.
Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be annouced at the beginning of each semester.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes