COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BANU DEMIREL

Offered to

BUSINESS ADMINISTRATION
International Business and Trade
International Trade and Business (English)

Course Objective

It is aimed to provide students a thorough understanding of the strategic importance of quality management and how quality management techniques can be used to provide a competitive advantage in the marketplace.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

PRD 2002 - INTR.TO PRODUCTION AND OPERATIONS MANAGEMENT

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Foster, S.T. (2017). Managing Quality an Integrative Approach, 6th edition, Prentice-Hall, Inc. Upper Saddle River, New Jersey.
2. Summer, D. C. S. (2018). Quality, Sixth Edition, New York : Pearson Education,
3. Duffy, G. L. (Ed.). (2013). The ASQ quality improvement pocket guide: basic history, concepts, tools, and relationships. ASQ Quality Press.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Group Work
3. Presentations
4. Class Discussions
5. Term Project

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Topic Presentation
Students individually or as a team will prepare a presentation for quality topics like different quality awards, quality standards and tools. No report is required. BUT all groups should submit their presentation handouts(printout) to the instructor. Time allowed for presentations is 30 minutes and each student should make a presentation.

GRADING CRITERIA FOR TOPIC PRESENTATION
VERBAL AND NON-VERBAL SKILLS BASED ON INDIVIDUAL PERFORMANCE %50 -Individual performance will be graded
Confidence:
Ease of movement, minimal tension Excellent (100%)
Occasional mistakes but recovers quickly Very Good (80%)
Some tension noted, stiff body language - Good (60%)
Tense body language, frequent mistakes Fair (40%)
Tension and nervousness are obvious, multiple mistakes Poor (0%)

Connection:
Frequent eye contact, readily engages audience (100%)
Consistent eye contact, uses notes infrequently Very Good (80%)
Some eye contact, dependent on notes Good (60%)
Minimal eye contact, frequently using notes Fair (40%)
Generally reading from notes without eye contact or connection with audience Poor (0%)

Information:
Well-versed in subject, responds to questions with further explanation Excellent (100%)
Overall command of subject matter, responds to questions on a basic level Very Good (80%)
Generally comfortable with material, able to answer most questions Good (60%)
Basic understanding of material, but mastery not evident Fair (40%)
Unfamiliar with subject matter, unable to answer questions Poor (0%)

INTERACTIVITY, CLASS EXERCISES AND APPLICATIONS IN CLASS %50- Group performance will be graded.

Presentation draws on high interactivity including class exercises, games and applications Excellent (100%)
Presentation draws on interactivity including class exercises, games and applications Very Good (80%)
Presentation draws on limited interactivity including class exercises, games and applications Good (60%)
Presentation draws only very limited interactivity including class exercises, games and applications Fair (40%)
Presentation draws on no interactivity including class exercises, games and applications Poor (0%)


2. Term Project
Students will make a real application of Modern Quality Function Deployment all QFD workshop content should be covered.

TERM PROJECT REPORT GRADING CRITERIA AND RUBRIC

The following rubric will be used for the assessment of all criteria.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

ABSTRACT: %5
INTRODUCTION: %5
IDENTIFYING PROJECT GOALS: %5
IDENTIFYING CUSTOMER SEGMENTS: %10
CUSTOMER PROCESS MODEL: %10
COLLECTING & CLARIFYING VOICE OF THE CUSTOMER : %10
ANALYZING VOC & EXTRACTING CUSTOMER NEEDS : %10
CATEGORIZING THE CUSTOMER NEEDS (AFFINITY + HIERARCHY DIAGRAM) : %20
PRIORITIZATION OF THE NEEDS : %10
DEPLOYING NEEDS INTO TECHNICAL CHARACTERISTICS MAXIMUM VALUE TABLE : %10
CONCLUSION: %5

Language of Instruction

English

Course Policies and Rules

1. Students should attend 70% of the course.
2. Late submissions will not be accepted.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

Will be announced later.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes