COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students with a set of tools to analyze, formulate, and implement firm strategy with the aim of attaining sustainable competitive advantage; challenge student knowledge in each business functional area, to create integrative strategies.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Barney, Jay B. and Hesterly, William S. (2011) Strategic Management and Competitive Advantage. Prentice Hall.
Additional readings will be given in advance of the each week.

Planned Learning Activities and Teaching Methods

1. Conceptual Readings
2. Case Analysis
3. Final Project
4. Simulations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will gain a deeper understanding about business concept, strategy and policy.
2. The learner will develop an integrated strategy including core, functional, business, international strategies.
3. The learner will strengthen management skills.
4. The learner will solve complex problems.

Individual Performance Criterion
1) Time Management: Group members to which extent completed assigned tasks on time (20 points).
2) Feedback: Group member to which extent offered detailed, constructive feedback when appropriate (20 points).
3) Participation: Group member to which extent participated fully and was always on task in-group project (20 points).
4) Cooperation: Group members to which extent treated others respectfully and shared the workload fairly (20 points).
5) Listening: Group members to which extent listened carefully to others ideas (20 points).

Group Performance Criterion
1) Analysis of the Current Situation: Analysis of the company's strategies, results, analysis of the competitors' actions, and influence of those actions on the company s strategy (35 points).
2) Make Appropriate Decisions: Being able to explain why they take those decisions (35 points).
3) Professional Presentation: During your presentation, it is expected to make a professional presentation (maintain eye contact, do not read, organize slide structure, and have comprehensive knowledge of the subject) (30 points).

Assignment Criterion
1) Explain the Organizational Structure: Identify the responsibilities of the group members and draw an organizational chart (50 points)
2) Corporate strategy: Identify the overall corporate strategies you would follow and the functional strategies you would implement (50 points)

Final Project Criterion
1) Analysis of the Company Performance: Overall evaluation of the implementation of the decisions of the group (70 points).
2) Have Comprehensive Knowledge Of The Company Strategies: Being able to answer the questions of the board members (30 points).

Final Presentation Criterion
1) Maintain eye contact (25 points).
2) Do Not Read (25 points).
3) Organize Slide Structure (25 points).
4) Have Comprehensive Knowledge of the Subject (25 points).

All those criterion whould be evaluated by the following scale.
This particular element is absent or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

burcu.ilter@deu.edu.tr
omur.ozmen@deu.edu.tr
habil.gokmen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes