COURSE UNIT TITLE

: MARKETING APPLICATIONS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MRK 2002 MARKETING APPLICATIONS COMPULSORY 3 0 0 4

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SUMEYRA DUMAN

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to apply marketing functions, concepts and strategies within the business environment in order to be able to use their marketing knowledge. The objective of this course is to make students demonstrate an understanding of the application of marketing principles in a business environment to be able to comprehend marketing mix strategies.

Learning Outcomes of the Course Unit

1   Apply marketing concepts and strategies of imaginary products or services through oral and/or written presentations.
2   Demonstrate awareness of real marketing applications in national and international environment.
3   Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4   Demonstrate high communication skills through presenting a written report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 INTRODUCTION
2 Chapter 10: Pricing : Understanding and Capturing Customer Value
3 Chapter 11: Pricing Strategies: Additional Considerations
4 Chapter 12: Marketing Channels: Delivering Customer Value
5 Chapter 14: Communicating Customer Value: Integrated Marketing Communications Strategy
6 Chapter 15: Advertising and Public Relations
7 Chapter 16: Personal Selling and Sales Promotion Chapter 17: Direct and Online Marketing
8 Feedback on Term Projects
9 Presentation of The Term Projects
10 Presentation of The Term Projects
11 Presentation of The Term Projects
12 Presentation of The Term Projects

Recomended or Required Reading

Kotler, Philip & Armstrong, Gary (2018), Principles of Marketing, Prentice Hall, Inc., New Jersey, 17th Edition

Planned Learning Activities and Teaching Methods

1. Lectures
2. Assignment
3. Group Work
4. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 FCG FINAL COURSE GRADE MT * 0.40 + TP * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam
Students will be assessed on their knowledge of concepts and theories through a midterm exam containing essay and test-type questions.
2. Term Project
Groups will prepare an imaginary product and develop marketing strategies for the product. They will prepare a written report and make an oral presentation

Assessment Criteria

1. Late submissions of reports will not be graded
2. No excuses for assignments, discussions and projects will be accepted.

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

Assist. Prof. Sumeyra Duman
Office: 131/B, e-mail: sumeyra.duman@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Project Preparation 1 32 32
Preparation for midterm exam 1 32 32
Midterm 1 2 2
TOTAL WORKLOAD (hours) 102

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.155555
LO.245
LO.355
LO.455