COURSE UNIT TITLE

Offered By

Economics

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR EVRIM TURGUTLU

Offered to

Economics

Course Objective

The objective of this course is to analyze the growth and evolution of electronic commerce using theoretical models and cases from practice. The course also aims to analyze the basic topics of microeconomics and industrial economics such as monopoly pricing, product differentiation, barriers to entry and externalities in terms of the new economic era of e-commerce.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Mass.: Harvard Business School Press, 1999.
2. Hanson, Ward A. Principles of Internet Marketing. Cincinnati, Ohio: South-Western College Pub., 2000.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1.The midterm exam will be based on essay and problem type questions comprising the theoretical discusisons made during the lectures.
2. Group Project will be assessed on the process of writing a term paper related to a problem in economics of e-commerce. Students may study in groups of maximum 2-3.
Each group is expected to:
1. Prepare a research question and a proposal on the related topic.
2. Prepare a detailed literature review.
3. Collect data, carry out empirical analyses and present the results using tables and graphs.
4. Clearly state the policy implications based on the conclusions of the study.
5. Demonstrate adequate time management and teamwork skills.
3. Presentations will be assessed on preparing presentations in a logical, interesting and effective sequence, using fluent English, adequate references related to data sources and maintaining eyecontact with the audience.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes