COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 4030 STRATEGIC MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÇIMEN KARATAŞ ÇETIN

Offered to

Maritime Business Administration
Maritime Business Administration (Evening)

Course Objective

The main objective of this course is to introduce conceptual frameworks and analytical tools that identify the key drivers of superior performance under different conditions and explain how to formulate strategy in the face of environmental change and uncertainty. This course aims to introduce students to and equip them with skills required to manage business and non-business organizations at senior levels.

Learning Outcomes of the Course Unit

1   Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations.
2   Distinguish between different types and levels of strategy and strategy implementation.
3   Gain insights into the strategy-making processes of different types of organizations.
4   Apply strategic management knowledge in the analysis of actual business cases that pertain to strategic planning and decision-making.
5   Use the case study approach to the analysis of business problems.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Strategic Management
2 Basic Concepts of Strategic Management
3 Corporate Governance
4 Social Responsibility and Ethics in Strategic Management
5 Environmental Scanning and Industry Analysis
6 Internal Scanning: Organizational Analysis
7 Strategy Formulation: Situation Analysis and Business Strategy
8 Strategy Formulation: Functional Strategy and Strategic Choice
9 Strategy Implementation: Organizing for Action
10 Strategy Implementation: Staffing and Directing
11 Evaluation and Control
12 Strategic Leadership
13 Strategic Entrepreneurship
14 Project Presentations

Recomended or Required Reading

Wheelen, T.L. & Hunger, J.D. (2012). Strategic Management and Business Policy: Toward Global Sustainability, 13th ed., Pearson.
Hitt, M.A., Ireland, R.D., and Hoskisson, R.E. (2011). Strategic Management: Competitiveness & Globalization, 9th ed., South Western Cengage Learning.
David, F.R. (2013), Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 14th ed., Prentice Hall.

Planned Learning Activities and Teaching Methods

Case study, presentations, assignments.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 RPT REPORT
3 ASG ASSIGNMENT
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT)


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assoc. Prof. Dr. Çimen KARATAŞ ÇETIN - cimen.karatas@deu.edu.tr
Assoc. Prof. Dr. Didem ÖZER ÇAYLAN - didem.ozer@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preperation for midterm exam 1 15 15
Preperation for final exam 1 20 20
Preperations before/after weekly lectures 13 2 26
Preparing assignments 1 11 11
Preparing term paper 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15355553535355
LO.23353533353353
LO.33553555535335
LO.45353353555335
LO.53535535535553

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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