COURSE UNIT TITLE

: CORPORATE COMMUNICATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SSY 2004 CORPORATE COMMUNICATION MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Department of Sport Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TOLGA ŞAHIN

Offered to

Department of Sport Management

Course Objective

The aim of this course, aware of themselves and others as possible in solving problems by using empathy skills to ensure proper communication

Learning Outcomes of the Course Unit

1   Understanding general communication skills
2   Identifying communication types
3   Aware of themselves and others
4   Empathizing
5   Aware of communication problems as they occur to prevent
6   Understanding and applying effective presentation techniques

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Communication concept
2 Conceit and conscious / Cognizance and Existence
3 Perception
4 Listening and Communicating
5 Nonverbal communication
6 Emotional Intelligence
7 Empathy
8 Empathy
9 Attitude and behaviors
10 Defense mechanisms
11 Attrition and conflicts, bias
12 Culture and Communicaiton / Mass communication
13 Effective Presentation Techniques
14 Effective Presentation Techniques

Recomended or Required Reading

Textbook(s):
Gürüz,D.&Eğinli,A. Iletişim Becerileri, Nobel Yayın Dağıtım, Ankara, 2008

Supplementary Book(s):
Gürüz, D. ve Eğinli, A.T. Kişilerarası Iletişim Bilgiler, Etkiler, Engeller Nobel Yayın Dağıtım, Ankara 2011
Mckay, M., Fanning, P. ve Davis, M. Iletişim Becerileri Hyb Yayıncılık, Ankara 2010

Hogan, K. ve Stubbs, R. Etkili Iletişimin Önündeki Sekiz Engel Yakamoz Kitap, Istanbul, 2012

Schober,O. Beden Dili, ARION, 2003

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Ara Sınav
2 FN Yarıyılsonu Sınavı
3 BNS BNS VZ * 0.40 + FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm and final exams will be theoretical, homework will be in the form of a presentation.

Language of Instruction

Turkish

Course Policies and Rules

Participation is mandatory. Opinion notes will be used for students who regularly attend and participate in the course.
Students who break the harmony of the lesson during the lesson will be asked to leave the lesson before continuing.
Their phones will be kept off during the lesson.
It is important to arrive at the lesson on time. Necessary sensitivity should be shown in this regard.

Contact Details for the Lecturer(s)

Izmir Caddesi, Çolak Ibrahim Bey Mah. 91/3 Sok. No:2 Seferihisar/Izmir
+ 90 (232) 743 10 01-02

Office Hours

Monday - Tuesday - Wednesday - Thursday - Friday 09.00 - 17.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 98

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.15324
LO.25324
LO.35324
LO.45324
LO.55324
LO.65324

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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