COURSE UNIT TITLE

: CURRENT ISSUES IN MUSEUM MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZC 6016 CURRENT ISSUES IN MUSEUM MANAGEMENT ELECTIVE 3 0 0 8

Offered By

Doctorate Degree in Museum Studies

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR REMZI YAĞCI

Offered to

Doctorate Degree in Museum Studies

Course Objective

This course is designed to examine the nature, composition, and development of museums
as visitor attractions, and to provide a broad understanding of the marketing of
museums.

Learning Outcomes of the Course Unit

1   Apply knowledge of visitor typologies and motivations to museums
2   Assess the collections of museums as visitor products, and understand their
3   Analyze the role of the marketing process in museum development and
4   Understand contemporary marketing applications and techniques and apply their

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Museum Management: Principles and Definitions
2 Visitor Management in Museums
3 Sustainability in Museum Management
4 Crisis Management in Museums
5 Human Resources Management in Museums
6 Stakeholder Management and Partnerships in Museums
7 Digital Marketing in Museums
8 Midterm exam
9 Corporate Image and Branding in Museums
10 Competitiveness Strategies in Museums
11 Visitor Experience in Museums
12 Innovation Management in Museums
13 Current Research and Methodology in Museum Management
14 Student Presentations
15 Student Presentations
16 Final

Recomended or Required Reading

Moore, Kevin (ed) (2004) Museum Management Routledge: London and New York.
Lord, Gail Dexter (2001) The Manual of Museum Management AltaMira Press: USA

Planned Learning Activities and Teaching Methods

1. Lectures: The course consists of a series of lectures on museum management. The
lecture topics are selected according to the course objectives.
2. Each week, students will be given assignments on lecture topics to be prepared
individually, which will help them get prepared for lectures, and gain theoretical and
practical insights on the concerned topics.
3. Students will also have one group assignment. The assignment will be on the analysis
of an existing museum according to the theoretical concepts learned in the class. For
the assignment, student teams will select a museum to study, will collect data for its
analysis, and will present their findings in the class.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

For thegroup assignments, the context of the assignments, the preparation of students
as a team, their presentation skills and their data collection methods will be
assessed. The study findings should also be submitted as written reports. Each report
should cover the aspects of museum management discussed in the class.

Language of Instruction

Turkish

Course Policies and Rules

Attendance is obligatory

Contact Details for the Lecturer(s)

gurhan.aktas@deu.edu.tr

Office Hours

Tuesdays 13.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Student Presentations 1 3 3
Group session 2 3 6
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 20 20
Preparation for final exam 1 30 30
Preparing presentations 1 20 20
Preparing assignments 1 30 30
Final 1 3 3
Midterm 1 3 3
Project Assignment 1 10 10
TOTAL WORKLOAD (hours) 195

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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