Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
ETC 5017	E-BUSINESS STRATEGIES	COMPULSORY	3	0	0	5

Offered By

Electronic Trade

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Electronic Trade

Course Objective

In this course, business strategies will be discussed and the implications of these strategies will be examined. Business growth strategies, competition strategies and downsizing strategies and strategies for entering new markets are examined from the point of view of electronic commerce. In addition, business issues such as human resources management, public relations management, taxation are also covered in electronic commerce. With this content, it is aimed that students can define and meet business strategies in electronic commerce environment.

Learning Outcomes of the Course Unit

1	To understand the concept of Electroinic Business and its related strategies.
2	To explain the standards and processes of Electronic Business Strategies.
3	Define the main control issues to manage the Electronic Business Strategies.
4	Have skills to develop e-business strategies for the distribution of products and services.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Overview of electronic commercial and electronic business.
2	Electronic Business Models
3	E-Business Modeling
4	E-Business technological infrastructure
5	Overview of E-Business Strategies
6	E-Business Strategies
7	B2B E-Commerce, E-Supply Chains, Collaborative Trading and Corporate Portals
8	Innovative E-commerce systems
9	Midterm
10	Mobile computing
11	Dynamic trading: E-auction, exchange, and negotiation
12	Electronic payment systems
13	E-business applications
14	E-business applications

Recomended or Required Reading

Muammer Zerenler, Dijital Iş Yaşamı: Tüm Boyutlarıyla Elektronik Ticaret, 2. Baskı, Gazi Yayınevi, Ankara, 2013.
Gazanfer Erbaşlar, Şükrü Dokur, Elektronik Ticaret, Nobel Yayınları, Ankara, 2008
Mehmet Akif Çakırer, Elektronik Ticaret, Ekin Yayınevi, Bursa, 2013.
Şule Özmen, Ağ Ekonomisinde Yeni Ticaret Yolu: E-ticaret, Genişletilmiş 5. Baskı, Istanbul Bilgi Üniversitesi Yayınları, Istanbul, 2013.

Planned Learning Activities and Teaching Methods

Computer, internet, communication tools, course notes, written and visual model practices, presentation tools,

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FCG	FINAL COURSE GRADE
3	FCGR	FINAL COURSE GRADE	MTE * 0.40 + FCG* 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.40 + RST* 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Learning outcomes shall be accessed through midterm and final exam.

Language of Instruction

Turkish

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
Plagiarism of any type will result in disciplinary action.
Students are expected tp participate actively in class discussions.
Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: atil.bulut@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	13	3	39
Preparations before/after weekly lectures	13	3	39
Preparation for midterm exam	1	15	15
Preparation for final exam	1	25	25
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			120

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.12
LO.1	1			1	1	1	1
LO.2				1	1	1		1
LO.3	1		1			1
LO.4		1	1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION