COURSE UNIT TITLE

: PRINCIPLES OF MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 2023 PRINCIPLES OF MARKETING COMPULSORY 3 0 0 4

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

To be able to understand, explain and discuss basic concepts, theories and technics of marketing.

Learning Outcomes of the Course Unit

1   To understand internal and external environment of marketing and to develop a strategic marketing plan
2   To understand how to get and analyse the data required for marketing research.
3   To understand consumer and industrial markets.
4   To understand international markets and entry methods to international markets.
5   To understand how to segment, target, position and forecast sales for a market.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Marketing (definition of marketing, scope of marketing, eras in marketing, new trends in marketing)
2 Marketing Environment, Stratejik Planning and Stratejik Marketing Planning
3 Marketing Environment, Stratejik Planning and Stratejik Marketing Planning
4 Marketing Research and Information Systems
5 Consumer Markets and Consumer Behavior
6 Consumer Markets and Consumer Behavior
7 Mid-term Exam - Consumer Markets and Consumer Behavior
8 Industrial Markets
9 Industrial Markets
10 International Markets
11 Market Segmentation, Tergeting, Positioning and Sales Forecasts
12 Market Segmentation, Tergeting, Positioning
13 Sales Forecasts
14 Sales Forecasts
15 Final Exams
16 Final Exams

Recomended or Required Reading

Ismet Mucuk, Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul, 2016.
Philip T. Kotler, Gary Armstrong, (Çev. Editörü A. Ercan Gegez), Pazarlama Ilkeleri, Beta, Istanbul, 2018.
Ömer Baybars Tek, Engin Özgül, Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık, Izmir, 2005.
Philip T. Kotler, Gary Armstrong, Principles of Marketing, Pearson, 2017.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm, final and resit exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Code of Practices of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

Assistant Professor Mustafa Ünüvar (mustafa.unuvar@deu.edu.tr)

Office Hours

Lecture day, 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Preparing assignments 0 0 0
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 110

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.155511531511135
LO.255515515133551
LO.355511111131111
LO.455511131111515
LO.555511111151551

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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