COURSE UNIT TITLE

: TOURISM AND MEDIA

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 4064 TOURISM AND MEDIA ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management

Course Objective

By prolonging the consumption experience, the media changes the meaning of tourism in time and space. The aim of the course is to enable students to analyze the relationships between current media technologies, industries, markets, genres and audiences and analyze their effects on the tourism system and related industries. At the end of the course, it is aimed that the students question how the tourism experience is communicatively constructed by the media tools and raise their awareness level about these tools.

Learning Outcomes of the Course Unit

1   able to know theories, concepts and terms related to communication and media
2   able to follow current information about the global media system
3   able to create relations between tourism and media
4   able to explain the use of New Media platforms in terms of tourism
5   able to exemplify the relationship between creative industries and tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course,Concept of media
2 Communication Theories
3 Media Theories
4 Media Technologies and Platforms
5 Global Media Cultures and International Tourism
6 Visual Communication: Examples of Tourism,
7 The effect of sponsored social media advertisements and word of mouth communication on consumer purchasing behavior in tourism
8 Digital detox tourism
9 Tourism Examples from Radio to Podcasts
10 Digital Culture: Socio-cultural Impacts and Tourism
11 Film Theories: Film and TV Series Tourism
12 Music and Tourism
13 Photo Analysis, The Effect of Photography in Tourism, Travel Photography
14 Creative Industries and Tourism
15 Final exam
16 Final exam

Recomended or Required Reading

Chen, Y., Hu, T., & Song, P. (2024). Identifying the role of media discourse in tourism demand forecasting. Current Issues in Tourism, 27(3), 413-427.
Maria Mansson, Annre Buchmann, Cecilia Cassinger, and Lena Eskilsson (2021). The Routledge Companion to Media and Tourism, Routledge, London.
Jain, V., & Mitra, A. (2024). Culinary Narratives and Community Revitalization: The Role of Media in Promoting Sustainable Gastronomy Tourism. In Promoting Sustainable Gastronomy Tourism and Community Development (pp. 67-80). IGI Global.
Stäheli, U., & Stoltenberg, L. (2024). Digital detox tourism: Practices of analogization. New Media & Society, 26(2), 1056-1073.
BEŞIROVA, S. (2024). Effect of sponsored social media advertisements and word-of-mouth communication on consumer purchasing behavior in tourism: A case study of Facebook. Journal of Tourism Theory and Research, 10(1), 23-31.

Planned Learning Activities and Teaching Methods

Lectures, individual research, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

Exams include lectures and other course-related studies.

Assessment Criteria

active participation in the class discussions, midterm and final exams

Language of Instruction

English

Course Policies and Rules

participation in the class is obligatory according to the relevant regulation

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday and Thursay 11.00-13.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 15 15
Preparation for final exam 1 20 20
Independant Study 2 2 4
Participation in panels 1 2 2
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55