COURSE UNIT TITLE

: CASE STUDIES IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4039 CASE STUDIES IN TOURISM COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management

Course Objective

The course aims to develop analytical thinking and strategically decision making capacity of students. Therefore based on working on the selected cases, it is aimed to examine current debates in tourism by taking students at the center of discussion.

Learning Outcomes of the Course Unit

1   to reach data about tourism and to present it
2   to make analytical comments on the cases
3   to develop proposals strategically based on the cases

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course Current topics in tourism: Inclass activity
2 Case to be studied: Audiovisual tourism promotion Tourism promotion videos, the impact of movie and TV on destination image. Diego Bonelli, Alfio Leotta, (2022). Audiovisual Tourism Promotion: A Critical Overview. Palgrave Macmillan.
3 Case to be studied: Designing SMART tourism destination How to Design a Smart Tourism Destination: The Case of Granada
4 Case to be studied: Designing servicescape Designing Servicescape and Experience with Art: Learnings from The d Arenberg Cube, Australia
5 Case to be studied: Economic and environmental sustainability in tourism
6 Case to be studied: Local and tourists relationship
7 midterrm exam
8 midterm exam
9 Case to be studied: Special interest tourism
10 Case to be studied: Designing memorable experiences in tourism-event tourism Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia
11 Case to be studied: Food and tourism High-End Restaurants During COVID-19: The Beginning of a New Fine-Dining Era
12 Case to be studied: Importance of communication in tourism The Power of Words: A Case Study of Service Language in an Australian Five-Star Hotel
13 Case to be studied: Service failures in tourism 1
14 Case to be studied: Service failures in tourism 2
15 final exam
16 final exam

Recomended or Required Reading

Marianna Sigala,· Anastasia Yeark, Rajka Presbury· MarcelaFang, Karen A.Smith (2022). Case Based
Research in Tourism, Travel, Hospitality and Events


Journal of Tourism Management
Annals of Tourism Management
Anatolia Journal of Tourism and Hospitality Research

Planned Learning Activities and Teaching Methods

Lectures, assignments, in-class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 DNC Dönemiçi Çalışma
2 VZ Arasınav
3 YVN Yaıryıliçi Notu DNC * 0.20 + VZ * 0.80
4 FN Yarıyılsonu Notu
5 BNS BNS YVN * 0.40 + FN * 0.60
6 BUT Bütünleme Notu
7 BBN Bütünleme Sonu Başarı Notu YVN * 0.40 + BUT * 0.60


Further Notes About Assessment Methods

participation in the classroom activities, to be able to conduct individual tasks and group tasks successfully

Assessment Criteria

Participation in the class activities, to be able to complete individual assignments properly and to be able to perform as a member of a team successfully. Students are required to participate in the class discussions, to prepare their assignments on time and to contribute to the active learning in the classroom.

Language of Instruction

English

Course Policies and Rules

Students are required to attend 70% of the lecture classes. Besides, students are required to participate in the class discussions, to prepare their assignments on time and to contribute to the active learning in the classroom.

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday, Wednesday, Thrusday 11.30-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 15 15
Preparations before/after weekly lectures 10 3 30
Preparing assignments 4 10 40
Preparation for final exam 1 20 20
Midterm 1 1 1
TOTAL WORKLOAD (hours) 142

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15555
LO.2555
LO.3555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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