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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LGM 3011 SERVICES MARKETING ELECTIVE 3 0 0 5

Offered By

Logistics Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NAZLI GÜLFEM GIDENER

Offered to

Logistics Management

Course Objective

Business management approach to understanding international business environment.

Learning Outcomes of the Course Unit

1   To identify the logistics and maritime transportation industry from the marketing approach 2   To Analyze the logistics market from the framework of services marketing point of view. 3   To Carry out the strategic marketing plan in logistics and maritime transport industry 4   To Carry out the segmentation, targeting and positioning for the logistics companies 5   To develop the marketing mix strategies for the logistics and maritime transport companies 6   To Solve the marketing problems of logistics and maritime companies

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The place and importance of logistics services in services classification. Marketing terms and concepts fort he logistics companies 2 Marketig environment of logistics and maritime transport companies 3 Service encounter management and services encounters in logistics companies 4 Customer behavior in logistics services. 5 Market segmentation in logistics companies 6 Targetting and positioning in logistics companies 7 Service strategies in logistics companies: Designing core and supplementary services 8 Mid-Term Exam 9 Service strategies in logistics companies 10 Pricing strategies in logistics companies 11 Marketing communication strategies in logistics companies 12 Service delivery strategies 13 Capacity management, productivity and quality logistics companies 14 Marketing organization in logistics companies 15 Presentation 16 Final Exam

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Literature review, case studies, problem solving.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MD Midterm 2 HW Homework 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MD * 0.30 + HW * 0.20 + FN * 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MD * 0.30 + HW * 0.20 + BUT * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

Oral and written competencies regarding the use of knowledge, abilities and skills in the field of Service Marketing in terms of research, investigation and evaluation will be evaluated.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. Dr. D. Ali DEVECI

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 5 5 Preparation for final exam 1 8 8 Preparing assignments 1 13 13 Preparing presentations 1 5 5 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 3 3 3 3 3 3 3 LO.2 3 3 3 3 3 3 3 3 LO.3 3 3 3 3 3 3 3 LO.4 3 3 3 LO.5 5 3 5 3 3 3 3 5 3 LO.6 3 5 3 3 3 3 3 3 3