COURSE UNIT TITLE

: BUSINESS ENGLISH

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing
Marketing

Course Objective

It can provides to follow the terminology, knowledge and technological developments of students in the field by using a foreign language and intended to contribute to the professional development.

Learning Outcomes of the Course Unit

1   Being able to learn marketing terminology in foreign language
2   Being able to read marketing texts in a foreign language
3   Ability to read and understand distribution issues in a foreign language
4   Ability to read and understand promotional topics in a foreign language
5   Being able to translate the short marketing texts from a foreign language to Turkish.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Review English marketing terms
2 Marketing concept changing from past to present - Classical marketing concept - Listening, Reading and understanding
3 Marketing concept changing from past to present - Modern marketing concept marketing concept - Listening, Reading and understanding
4 Vocabulary, comprehension, matching, solving multiple choice questions on the subject
5 Vocabulary, comprehension, matching, solving multiple choice questions on the subject
6 Distribution and distribution channel and intermediaries-Listening, Reading and understanding
7 Convenience and shopping products - Listening, Reading and understanding
8 Mid-term Exam
9 Retail stores-Listening, Reading and comprehension
10 Vocabulary, comprehension, matching, solving multiple choice questions on the subject
11 Vocabulary, comprehension, matching, solving multiple choice questions on the subject
12 Promotion, advertising-Listening, Reading and understanding
13 Personal selling sales promotions - Listening, Reading and understanding
14 Vocabulary, comprehension, matching, solving multiple choice questions on the subject
15 Vocabulary, comprehension, matching, solving multiple choice questions on the subject

Recomended or Required Reading

Textbook(s):
Jhon Thomas French, You re In Business, Building Better English Skills, Northop Unıversity Language Instıtute, Literatür Yayıncılık, Istanbul, 1994.
Supplementary Book(s):
Ilhan Cemalcılar, Marketing Principles, Etam A.Ş, Eskişehir.
References:
Materials:English dictionary
Marketing youtube videos
Internet marketing book links

Planned Learning Activities and Teaching Methods

Lectures
Weekly assignments and final assignment

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 RPT REPORT
2 FN FINAL EXAM
3 FCG FINAL COURSE GRADE RO*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) RO*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by homework and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments.
In this course, especially class participation for the development of reading and comprehension skills are very important.For this reason, it will affect as well as mid-term and final exam grades as plus points .

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Tel: 0.232.3012550

Office Hours

Monday:14.00-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 54

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.15
LO.25
LO.35
LO.45
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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