COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZAY EMRE YILDIZ

Offered to

Tourism Management

Course Objective

The objective of the course is to explain concepts, strategies and policies related to special interest tourism. Students will also analyse the supply and development of types of tourism product that are alternatives to traditional tourism, niche markets and special interest groups.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
Erik Cohen (1988), AUTHENTICITY AND COMMODITIZATION IN TOURISM, Annals of Tourism Research Vol. 15, pp. 371-386
Erik Cohen (1979), A Phenomenology of Tourist Experience, Sociology
UNWTO (2010), International Recommendations for Tourism Statistics, 2008, New York

Plus recommended articles

Planned Learning Activities and Teaching Methods

Lectures
Literature review
In-class discussion
Research, report preparation and presentations

Assessment Methods

Further Notes About Assessment Methods

Midterm: Analysis, report preparation and presentation of 2 types of tourism product within special interest tourism (%40)
Fina: Analysis, report preparation and presentation of 2 types of tourism product within special interest tourism (%60)

Assessment Criteria

Selection of a type of tourism product within the scope of special interest and their proof (20 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Defining the fundamental characteristics, tourist motives, activities and destinations of the selected type of tourism product (40 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Preparation of a report conforming the thesis manual of the Institute of Social Sciences (20 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Presentation and discussion of the report in class (40 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

Students should succeed in their exams and presentations, as well as participate in discussions. 70% attendance is mandatory.

Contact Details for the Lecturer(s)

ozay.yildiz@deu.edu.tr

Office Hours

Wednesday 13.00 - 16.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes