COURSE UNIT TITLE

: SPECIAL INTEREST TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5073 SPECIAL INTEREST TOURISM ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZAY EMRE YILDIZ

Offered to

Tourism Management

Course Objective

The objective of the course is to explain concepts, strategies and policies related to special interest tourism. Students will also analyse the supply and development of types of tourism product that are alternatives to traditional tourism, niche markets and special interest groups.

Learning Outcomes of the Course Unit

1   Fundamental theories on tourist motivations and tourist typologies
2   Exploring the development process and common characteristics of mass tourism travel through tourism history
3   Analyse the notion of special interest and tourism activities related to special interest
4   Motivations, characteristics, activities, destinations and common characteristics of special interest and mass tourism
5   Evaluate service provision and marketing efforts regarding special interest tourism and provide marketing recommendations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The development of modern tourism and the grounds for mass tourism, the industrial features of mass tourism travel and service provision
2 Analysis of basic tourist needs and motives in mass tourism
3 Tourists' needs and motives not fulfilled by mass tourism - search for alternatives
4 Basic tourist typologies, motivation and needs, tourist experience, experience economy, co-creation processes, active recreation and creative tourism
5 Staging, performance and authenticity in tourism
6 Analysis of the scope of special interest tourism, special interest / mass tourism comparisons
7 Presentations
8 Presentations
9 Tourist motivations, needs and activities towards special interest
10 Common and differentiating factors on special interest tourism activities, niche markets
11 Organising and marketing special interest tourism service provision, economic impact of special interest tourism
12 New product proposals in special interest tourism
13 Presentations
14 Presentations

Recomended or Required Reading

Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
Erik Cohen (1988), AUTHENTICITY AND COMMODITIZATION IN TOURISM, Annals of Tourism Research Vol. 15, pp. 371-386
Erik Cohen (1979), A Phenomenology of Tourist Experience, Sociology
UNWTO (2010), International Recommendations for Tourism Statistics, 2008, New York

Plus recommended articles

Planned Learning Activities and Teaching Methods

Lectures
Literature review
In-class discussion
Research, report preparation and presentations


Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

Midterm: Analysis, report preparation and presentation of 2 types of tourism product within special interest tourism (%40)
Fina: Analysis, report preparation and presentation of 2 types of tourism product within special interest tourism (%60)

Assessment Criteria

Selection of a type of tourism product within the scope of special interest and their proof (20 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Defining the fundamental characteristics, tourist motives, activities and destinations of the selected type of tourism product (40 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Preparation of a report conforming the thesis manual of the Institute of Social Sciences (20 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Presentation and discussion of the report in class (40 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

Students should succeed in their exams and presentations, as well as participate in discussions. 70% attendance is mandatory.

Contact Details for the Lecturer(s)

ozay.yildiz@deu.edu.tr

Office Hours

Wednesday 13.00 - 16.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing presentations 1 11 11
Preparing assignments 1 11 11
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15343454533
LO.24344343534
LO.34454353445
LO.43445444435
LO.53545545344