COURSE UNIT TITLE

: TOURISM AND COMMUNICATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5081 TOURISM AND COMMUNICATION ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖZGÜR DEVRIM YILMAZ

Offered to

Tourism Management

Course Objective

The objective of this course is to explain the fundamental elements of interpersonal and organizational communication; to improve communication skills; to understand the importance of communication at personal and organization levels; and to apply effective communication elements in global business environment by taking into account of intercultural differences.

Learning Outcomes of the Course Unit

1   To be able to analyze the fundamental elements of interpersonal and organizational communication to understand the importance of communication process in businesses.
2   To be able to evaluate verbal and nonverbal behaviour of different cultures in terms of communication problems to grasp the impact of intercultural differences on communication.
3   To be able to examine various communication types to analyze the impact of communication network models used in organization communication on organization structure.
4   To be able to evaluate factors preventing and improving efficient commmunication to excel communication skills in personal and carrer lives.
5   To be able to understand basic elements of persuasive communication and apply affectively in discussions in defending a position in front of an audience.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Overview of the course
2 Communication: Introduction, functions and Process
3 Individual and Communication and Communication Types
4 Verbal and nonverbal Communication
5 Organization and Communication
6 Types of Organizational Communication and Communication network
7 Elements of Communication and Persuasion
8 Active Listening and Speech Strategies
9 Efficient Use of Verbal and Nonverbal Communication in Organizations
10 Presentations
11 Presentations
12 Presentations
13 Presentations
14 General Overview of the semester

Recomended or Required Reading

Scientific books published in the relevant field and articles published in academic journals can be used as sources.

Planned Learning Activities and Teaching Methods

Lectures: There will be theoretical lessons every week.
Discussion: Every week, in the last hour of the theoretical course, there will be an in-class discussion on a topic related to the week's topic.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

Term paper evaluation criterias

Student submits a term project report conforming to the term project template determined by the course instructor (20 points)
This element is not provided 1 (0%)
This element does not entirely fit the template / has major mistakes 2 (40%)
This element fits the template at an acceptable standard / has minor mistakes 3 (60%)
This element complies with the template and meets the expectation 4 (80%)
This element is prepared professionally without mistakes 5 (100%)

Student analyzes and evaluates the importance of the subject for tourism (40 points)
This element is not provided 1 (0%)
This element does not entirely discuss the subject with reasons 2 (40%)
This element fits the context at an acceptable standard 3 (60%)
This element is developed in a good way and fits into the context 4 (80%)
This element is noteworthy and fits perfectly into the context 5 (100%)

Student uses relevant and varied references for the term project (10 points)
This element is not provided 1 (0%)
This element lacks relevance and variety 2 (40%)
This element meets the average expectation 3 (60%)
This element meets the overall expectation 4 (80%)
This element is handled professionally 5 (100%)

Student manages presentation time effectively (10 points)
This element is not provided 1 (0%)
This element is not planned well enough 2 (40%)
This element meets the average expectation 3 (60%)
This element meets the overall expectation 4 (80%)
This element is handled professionally 5 (100%)

Student prepares an elaborate visual presentation in accordance with the specified rules (10 points)
This element is not provided 1 (0%)
This element falls short of expectations and does not comply with some rules 2 (40%)
This element complies with most rules and meets the average expectation 3 (60%)
This element complies with most rules and meets the overall expectation 4 (80%)
This element complies with all rules and is handled professionally 5 (100%)

Student uses effective presentation techniques and skills (10 points)
This element is not provided 1 (0%)
This element falls short of expectations 2 (40%)
This element meets the average expectation 3 (60%)
This element meets the overall expectation 4 (80%)
This element is handled professionally 5 (100%)

Language of Instruction

Turkish

Course Policies and Rules

Attendance at 70% of the classes is mandatory.

Contact Details for the Lecturer(s)

devrim.yılmaz@deu.edu.tr

Office Hours

To be announced in the class.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparing assignments 10 2 20
Preparing presentations 1 10 10
Preparations before/after weekly lectures 13 3 39
Preparation for final exam 1 15 15
Preparation for quiz etc. 10 1 10
Preparation for midterm exam 1 13 13
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 153

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15535354355
LO.24435354355
LO.35344455445
LO.44354445444
LO.54333544534