COURSE UNIT TITLE

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic

Course Objective

In today's design environment, it can be observed that visual communication strategies and visual identity designs offer many new communication methods for awareness and efficiency. The aim of the course is to discuss these new methods, to look for new ways and solutions in visual identity design, as well as to research the functionality, depth and future predictions of these new proposals.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1- Ruedi Baur Integral- Ruedi Baur
2- Design is Story Telling- Ellen Lupton
3- Dont Make Me Think Steve Krug
4- The Cıty as Interface

Planned Learning Activities and Teaching Methods

The course starts with discussing the relationship between Visual Identity Design and design strategy in the first stage. In the second stage, it expands by examining the current examples. In the next stages, it continues with the selection of the area for the design application. In the next step, the process is completed with the finalization of the Design phase.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Ability to produce original projects
Discussion on sketches and ideas
Ability to choose the appropriate media for the project
Timing: finishign project on time
Unexpected and stunning presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

ziyacanbayar@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes