COURSE UNIT TITLE

: MEETING INDUSTRY AND CONGRESS ORGANIZATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 4021 MEETING INDUSTRY AND CONGRESS ORGANIZATION ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR ZEHRA CEREN MIRAL ÇAVDIRLI

Offered to

Tourism Management

Course Objective

Learning Outcomes of the Course Unit

1   Define basic types of meetings and list the differences between each of them (seminar, workshop conference exhibit, symposium etc.) with the purpose of selecting the appropriate meeting type for an upcoming planned event
2   Label success factors, the important issues to consider and the trends in meeting and convention industry to be able to predict the success of any event in a dynamic environment
3   Recognise the phases of professional meeting development and list the checklist of each phase for the effective accomplishment of any event
4   Be aware of available careers in convention & group management fields to compare the other career patterns in other sub sectors of tourism industry and to decide the appropriate career in relation with the competencies possessed
5   Apply the knowledge of meeting development in the conduct of any type of meeting to be familiar with each detail of a successful event

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the Convention, Meetings, and Trade Show Industry
2 Developing Marketing Plan
3 Organizing for Convention Sales: Selling the Association Market & Selling the Corporate Meetings Market
4 Advertising to the Meeting Planner & Negotiations and Contracts
5 The Service Function: Guestrooms & Function Rooms and Meeting Setups & Audiovisual Requirements Preparing for the Event & Food and Beverage Service
6 Convention Billing and Post-Convention Review
7 Review for the Midterm Exam
8 Case Study
9 Case Study
10 Case Study
11 Case Study
12 Project Presentation:Organization
13 Project Presentation:Organization
14 Evaluation of the Term Projects:Organization

Recomended or Required Reading

1. Milton T. Astroff, and James R. Abbey (1998). Convention Management and Service. Educational Inst of the Amer Hotel, US.

2. Fenich, G. G. (2008). Meetings, Expositions, Events, and Conventions: An Introduction to the Industry.: Pearson/Prentice Hall, Upper Saddle River, NJ.

3. Judy Allen (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. John Wiley & Sons, Canada.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Reading & Discussions
3. Project: Organization

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 FCG FINAL COURSE GRADE MT * 0.40 + TP * 0.60


Further Notes About Assessment Methods

1. Mid-Term Exam
Students will be assessed on their knowledge of concepts and theories through multiple choice and problem based written exam.
2. Reading and Class Discussions
Each course member is expected to read articles provided by the instructor and discuss the content of the article with the other students
3. Project: Organization
Students are expected to organise any type of meeting as a team

Assessment Criteria

Traits / Performance Dimensions Does Not Meet Expectations Meets Expectations Exceeds Expectations
TEAMWORK
1 Student works together using her/his abilities and knowledge (contribution to the team)

2 Work is shared fairly according to his/her abilities and interest (distribution of group tasks)
3 Student shares information and group feedback (communication)

4 Student proactively looks for ways to implement and synthesize everyone s ideas and contributions to the project (Collaboration)

5 Student completes all assigned tasks by deadline (individual responsibility)
6 Student accepts change, constructive criticism and deal with problems and conflicts (conflict resolution/problem solving)

LEADERSHIP

7 Student motivates teammates by expressing confidence about the importance of the task and the team's ability to accomplish it (motivation)

8 Student provides assistance and/or encouragement to team members (facilitator)

9

Student is polite and constructive in Communication (communication)
10 Student is a natural leader helping to organize and stay on task until the job is complete (responsibility)

11 Student absorbs ideas from group members, guide the group without dominating (cooperation)
12 Student is a positive force in looking ahead and supporting each other to achieve the goals (collaboration)

Total Score of Student out of 12*3=36


Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation of the students in class and group work is required

Contact Details for the Lecturer(s)

ceren.miral@deu.edu.tr

Office Hours

will be announced during the lectures.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 7 3 21
Tutorials 7 3 21
Preparations before/after weekly lectures 6 2 12
Preparation for midterm exam 1 10 10
Preparation for final exam 0 0 0
Preparation for quiz etc. 0 0 0
Preparing assignments (Individual ) 0 0 0
Preparing assignments (Group) 0 0 0
Preparing presentations 0 0 0
Preparation for the Organisation 7 3 21
Other : Organisation 1 2 2
Participating Lectures and Field Studies 0 0 0
Midterm 1 2 2
Project Assignment 1 2 2
Project Final Presentation 0 0 0
TOTAL WORKLOAD (hours) 91

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.155
LO.244455
LO.3445
LO.454
LO.5445