COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

This course is designed to examine the nature, composition, and development of the visitor attractions market and
to provide a broad understanding of the managerial and operational development of tourist attractions in tourist
destinations.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Managing Visitor Attractions: New Directions by A. Fyall, B. Garrod, A. Leask and S. Wanhill, 2008,
Butterworth-Heinemann, Oxford.
2. The Development and Management of Visitor Attractions by J. Swarbrooke, 2002, Butterworth-Heinemann,
Oxford.

Planned Learning Activities and Teaching Methods

1. Lectures: The course consists of a series of lectures on visitor attractions management. The lecture topics are selected according to the course objectives.

2. Students will have one group assignment. The assignment will be on the analysis of an existing visitor attraction according to the theoretical concepts learned in the class. For the assignment, student teams will select a visitor attraction to study, will collect data for its analysis, and will present their findings in the class.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

For the field study presentations, the content of the assignment reports, students working as a team, presentation skills and data collection methods will be assesed. Field study findings should be submitted as written reports. Each report should cover the aspects of visitor attractions management discussed in the class. Student participation in class discussions and during team presentations will be encouraged.

Filed study reports, which can be prepared using an imaginary or an existing visitor attraction, will be evaluated according to the following criteria and grading scale.

Criterion 1 - Introduction to the Attraction - The type, physical structure and accessibility of the attraction should be assessed in the reports together with all products and services offered and the attraction's compatibility with other tourist attractions in the destination (35 points).

The topic is absent or falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 2- An Analysis of the Attraction - The economic, socio-cultural, political, technological and environmental impacts of the attraction should be dealt with in detail in the report. (35 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 3- Marketing the Attraction - Product/service development in line with the characteristics of target markets, motivations of target visitors, income sources, positioning strategy, market segments and their characteristics, pricing strategies and the marketing tools to be used should be explained in the report. (30 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students need to submit their presentation reports prior to the presentation taking place, and are obliged to
share their field study reports with the whole class.
4. The number of students who can work in the same team would vary each academic year according to the class
size in that specific year.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes