COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BILGE AYKOL

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students with an ability to identify real life marketing problems, design a marketing case process and ability to analyze businesses and come with an applicable recommendation. Another objective of this course is to encourage students to obtain real field experience.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kerin, R.A. & Peterson, R.A. (2012). Strategic Marketing Problems: Cases and Comments. Pearson.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Group Work
3. Presentations
4. Case Study

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

All assignments will be graded based on the following rubric:

(1) Focal company information: Describe company demographics based on the infromation provided in the case. (10 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(2) Definition of the problem: Define the problem in the case. (20 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(3) Description of two alternative solutions to the problem: Suggest two alternative solutions, describe them in detail, and show how exactly they can solve the focal problem (20 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(4) Evaluation of alternative solutions: Discuss advantages and disadvantages of separately for each solution in solving the focal problem. (40 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(5) Selection and implementation of the best solution: Choose the best solution for the problem based on the evaluation of alternative solutions in the previous stage and show how this solution is going to be implemented. (10 points)

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

Announced at the beginning of each semester.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes