Description of Individual Course Units
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Offered By |
Faculty Of Science |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSOCIATE PROFESSOR SERPIL KESTANE |
Offered to |
Physics(Evening) |
Course Objective |
To introduce the main marketing concepts and modern marketing approaches |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Textbook(s): |
Planned Learning Activities and Teaching Methods |
Lecture format, built around the textbook readings and computer applications with numerous examples chosen to illustrate theoretical concepts. Lots of drill with emphasis on practice. Questions are encouraged and discussion of material stressed. |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
Evaluation of exams , homeworks and attendance to the lectures. |
Language of Instruction |
Turkish |
Course Policies and Rules |
Attendance to at least 70% for the lectures is an essential requirement of this course and is the responsibility of the student. It is necessary that attendance to the lecture and homework delivery must be on time. Any unethical behavior that occurs either in presentations or in exams will be dealt with as outlined in school policy. You can find the undergraduate policy at http://web.deu.edu.tr/fen |
Contact Details for the Lecturer(s) |
DEU Izmir Vocational School |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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