Description of Individual Course Units
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Offered By |
Electronic Trade |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BERRIN ONARAN |
Offered to |
Electronic Trade |
Course Objective |
The main aim of the course is to examine consumer behaviors in the digital platforms. In this direction, personal and environmental factors such as perception, learning, attitude, motivation, personality, lifestyle, family, social groups, culture, demographic characteristics affecting consumer behaviors in digital environment and theories explaining consumer behaviors are discussed. In addition, consumers' purchasing behavior in digital environment is examined in detail. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Main source: |
Planned Learning Activities and Teaching Methods |
1. Lecture |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
5 learning outcomes will be measured through midterm, homework / presentation and final exams and the progress of the student in reaching these learning outcomes with in-class applications will be followed. |
Language of Instruction |
Turkish |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
E-mail: berrin.onaran@deu.edu.tr |
Office Hours |
Monday: 15.00-16.00 |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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