Description of Individual Course Units
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Offered By |
International Trade |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR FEYZA TEKINBAŞ ÖZKAYA |
Offered to |
International Trade |
Course Objective |
This course aims to provide students an understanding of applying marketing strategies in real world situations. It is aimed to make students become aware about the competitive and industry analysis through a marketing perspective. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Kotler, P. and K. L., Keller, (2006), Marketing Management, New Jersey: Prentice Hall. |
Planned Learning Activities and Teaching Methods |
Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams |
Language of Instruction |
Turkish |
Course Policies and Rules |
The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees |
Contact Details for the Lecturer(s) |
feyza.tekinbas@deu.edu.tr |
Office Hours |
Lecture day, between the hours of 12:30-13:00 |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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