COURSE UNIT TITLE

: ENTREPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ERA 3511 ENTREPRENEURSHIP ELECTIVE 3 0 0 6

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism Management
International Trade
Gastronomy And Culinary Arts
Tourism and Hotel Management

Course Objective

The purpose of the course is to lay the fundamentals of an entrepreneurship culture for the learner. For this purpose, not only the concept and culture of entrepreneurship will be discussed but also types and experiences of entrepreneurship from around the world will be assessed throughout the course. The course also enables students to develop their abilities and skills to create, start and operate a new business. It provides comprehensive coverage of critical business issues and real world examples.

Learning Outcomes of the Course Unit

1   1. Have developed an awareness of the concept and culture of entrepreneurship, with regard to the major experiences and applications of entrepreneurship around the world.
2   2. Demonstrate understanding of setting up a business in a complex environment.
3   3. Demonstrate the ability to comprehend the opportunities and risks of starting a business.
4   4. Develop and implement a business plan for the possible entrepreneurship.
5   5. Develop oral/written communication skills; articulate and defend his/her position.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The definition of the concept of entrepreneurship, entrepreneurship phenomenon and the reasons for gaining prominence
2 The types and schools of entrepreneurship, distinction between individual and corporate entrepreneurship, items, and features
3 Entrepreneurial environment, new business ideas and initiatives, factors affecting the decision of the enterprise and the challenges that entrepreneurs face
4 Developing creativity and understanding innovation
5 Entrepreneurship in global context and entrepreneurship traditions accross the world
6 Accessing to global markets and marketing networks, understanding regulatory frameworks and cultural concerns
7 Mid-term exams
8 Mid-term exams
9 Scope and content of the business plans for new entrepreneurs
10 Preparation of a business plan: transformation of the business idea to the plan and business plan writing
11 Strategic planning and marketing plan applications for new entrepreneurs
12 Production and financial planning applications for new entrepreneurs
13 Assignment presentations
14 Assignment presentations
15 Final exam
16 Final exam

Recomended or Required Reading

Kuratko, D. F. & Hodgetts, R. (2006). Entrepreneurship: Theory, Process, and Practice.Cengage Learning.
Zacharakis, A., Spinelli, S., & Timmons, J. (2011). Business Plans that Work: A Guide for Small Business 2/E. McGrawHill.
Timmons, J. & Spinelli, S. (2008). New Venture Creation: Entreprenurship for the 21st Century. McGrawHill.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

English

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

e-mail adress of the lecturer

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 4 48
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Preparing assignments 1 30 30
Preparing presentations 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 158

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.1555111
LO.2111555
LO.3111111
LO.4111111
LO.5111111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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